GLOBAL CLOTHING/ APPAREL/ FASHION INDUSTRIES ..........

The fashion industry would be ruled by a new giant soon called ......https://clothing-site.happytiger.co/..........WeIN

a man wearing glasses and looking at the camera: WeIN India is going to be the best online shopping alternative to Shein India in the near future

It was very common for any company especially the brands in the fashion and apparel industry to enter and then even fizzle out after some time because many brands are not able to match up with the ongoing trends of the evolving industry. Umpteen numbers of brands have tried to make their mark in online shopping of apparel and clothing, https://clothing-site.happytiger.co/, and give a new face to fashion in India; however most of the times it was always the international brands that did the job in India. However, Indians can breathe a sigh of relief now as many such Chinese apps have already been banned, including Shein which has so far been a dominant name in the Indian fashion markets. India has now paved the way for many local brands that can build and develop their names in the market. WeIN India is seen as the best Indian Shein alternative and soon going to control and lead the fashion industry of our country.

Shein-WeIN could have been fierce competitors had Shein still been in the Indian markets; still, WeIN can be the potential competitor for not only Shein but other international brands even globally once this Indian brand gains a global name, https://clothing-site.happytiger.co/,..... The time is very near when the words - Indian Shein-WeIn would be used to describe fashion in India, where WeIN shows extreme potentials to conquer the many untapped markets of the apparel and clothing sector.

For WeIN India, the mission is very straightforward, to make their name synonymous to fashion not only in India but all across the globe where they would be known as the new innovators of fashion and where they would redefine fashion for all their customers. It is the best made in India product and company that has maximized the opportunities they received in front of them and turned every chance into a path that would lead them to success.

The launching of the same would happen most probably by the mid of August. People on their social media handles are already going gaga over their increasing popularity even before their launch. WeIn fashion has decided to cater to all its customers, both men and women. The focus would be; however on women's clothing and would offer apparel in the lines of Shein clothes, Shein dresses, but with their own Indian touch that would not make any customers miss the Chinese brand; in fact, it will make them fall for this amazing Indian fashion company.....https://clothing-site.happytiger.co/...

Two other things WeIN would be incorporating in them just like Shein; one would be a plus-size section for all their esteemed customers and second, would be to have a loyalty points system for all their loyal customers. WeIN definitely is showing all the possibilities of it becoming a market leader in fashion soon.

Fast fashion industry wants cheap, disposable & trendy clothes, but it comes at a price

By Sandeep RaghuwanshiSustainability in the textile & fashion industry is under an intense spotlight. Most of the fashion product sales happen in the developed world — with USA and Europe accounting for just under half of global sales by value — but an overwhelming majority of the cotton farmers and the bulk of global production of textiles and ready-made garments , https://clothing-site.happytiger.co/, happens in the developing world.

While discussing any issue related to the fashion supply chain, it is important to be reminded that the textile and apparel industry is a very important contributor to the world economy. The industry has one of the largest, longest, and complicated global supply chains spreading to every single country on the planet. Global apparel consumption is estimated to be around $1.8 trillion making it around 2.3% of global GDP. The global demand is forecast to grow at an annual rate of 5% per year as markets in China and other emerging countries expand.

The industry contributes significantly to export revenues of several countries: for example, nearly 85% of export earnings of Bangladesh come from readymade garments exports.........https://clothing-site.happytiger.co/

It is also one of the world’s largest employers as a sector. The industry employs between 60 to 75 million people globally. In India, the textile & apparel sector is the second largest employer after the agriculture sector.

However, the industry is afflicted with questionable working conditions- from inhuman working hours to lack of proper sanitation and drinking water, dreadful work environment and disregard for the workers’ health and safety, especially in the cut & sew operation, which is the most labor intensive and is performed primarily in low wage countries.

Getting a fixOver the last few years, there has been a significant increase in awareness of these issues globally including among consumers. The consumer groups, as well as several human rights organizations, have been putting pressure on the brands and retailers to provide visibility on the working conditions. But so far, not much has changed.

Why is it so? We cannot approach this problem with naiveté and need to be cognizant of the reality of economics of the industry. The fast fashion industry thrives on the promise of cheap and disposable, trendy clothing. US Bureau of Labor Statistics shows that consumer spending on apparel as a percentage of total consumer expenditure has more than halved from 5 percent in 1987. This is when the frequency of purchase has gone up 60%.

Brands have their own economics and so far there are no signs of propensity to pay higher price for clothing labeled as sustainable. There are many reasons for that, and not the least being lack of trust on such labels. The result is that brands continue to put pressure on factories to produce cheaper and faster. The latest Better Buying index found suppliers in the lowest cost locations being pressured for further lower prices, with 38% of Bangladesh suppliers reporting their buyers have held them to last year’s prices, despite inflation and rising wages.

These conditions prevail in garment factories because manufacturing has become a very thin margin and low profitability operation. The factories save costs by under-investing in health and safety and forcing overtime.

The only solution to the problem is an investment in better working conditions of factories.

Improved profitability from more efficient factory operationsIt is widely accepted in industry discourse that improvement in productivity is an important part of “the solution” to achieve improved well being of millions of garment workers. Improvement in efficiency reduces the manufacturing cost per garment which could be directed towards better well being of the factory workers.

This step to improve efficiency must be supported by increased transparency and openness to ensure that fruits of improvement are also reaching all the beneficiaries. This transparency can then be provided in a trustable manner to educate and convince consumers who are otherwise skeptical of the claims made by retailers.

Our analysis suggests that the root causes of low productivity in the garment manufacturing factory floors come from poor managerial skills, not following data-driven methods for process planning and poor wage structure.

The reason factories do not upgrade to new methods of timekeeping and training is because of upfront investments and uncertainty of outcomes. If any gains from efficiency improvements are spent to pay for these up-front costs, then the cost-benefit analysis does not remain compelling.

The industry must support innovative solution providers that are willing to break this entry barrier and work as partners to help the industry break their shackles.

After all, consumers want the clothes to not only look good but also feel good.

Sandeep Raghuwanshi is Founder, ESG Robo. ESGRobo is a startup that aims to improve sustainability in the fashion, https://clothing-site.happytiger.co/, industry’s supply chain.

Alexander Taylor launches online clothing platform to tackle fashion industry waste

a man wearing a suit and tie: Alexander Taylor launches online clothing platform ATID to tackle fashion industry waste

London designer Alexander Taylor is launching an online platform called ATID that will sell technical apparel made from biomaterials and leftover inventory.

Over two years in the making, ATID is a new website from design and innovation studio Alexander Taylor where the brand will present its sustainability-led material concepts and products......https://clothing-site.happytiger.co/

a person standing posing for the camera: Alexander Taylor launches online clothing platform ATID to tackle fashion industry waste

The online platform, which launches on 4 August 2020, will start by selling a series of introductory garments made from biomaterials and unused fabrics – deadstock –taken from outdoor garment factory KTC.

Tired of the "endless production to feed the consumer world", Taylor decided to do away with the traditional seasons of the fashion industry.

Instead, ATID will have families of products produced in the time slots that are made available to them in the KTC factory.

"The idea of seasons within fashion generates huge amounts of waste, due to deadlines and 'consumer' demands, unsold inventory and the endless creation of new textiles," Taylor told Dezeen.

a person wearing a suit and tie: Alexander Taylor launches online clothing platform ATID to tackle fashion industry waste

"Fashion as it is now and sustainability does not work together – the idea of sustainability has to be questioned because there are such huge volumes of waste generated every day," he added.

ATID will work exclusively with waste materials that have been leftover as unsold garments from KTC's other brands, https://clothing-site.happytiger.co/, where possible, as well as biomaterials such as AlgiKnit – a material comprised of yarns and fibres made from macroalgae.

a person wearing a costume posing for the camera: Alexander Taylor launches online clothing platform ATID to tackle fashion industry waste

"The fashion and sports industry could run for years and years without making any new materials, yet we keep making new textiles every season," said Taylor.

"So often we see new materials and technology created or invented which does not consider the product. You have to understand what you would like to make in order to design the machine, rather than the other way round."

ATID's introductory products marking the launch of the initiative include a three-layer waterproof, seam-taped mac, parka jackets, and bags that are engineered using heat-bonded frames fused to super-lightweight ripstop textiles.

Other products include pairs of "perhaps the most lightweight shorts in the world" , https://clothing-site.happytiger.co/, and thin, mesh, long-sleeved tops.

a man wearing a blue jacket standing in front of a coat: Alexander Taylor launches online clothing platform ATID to tackle fashion industry waste

Taylor got the idea to start ATID after he was invited to visit the factory of outdoor technical garment producer KTC – which represents brands like Rapha and Helly Hansen – by its managing director, Gerhard Flatz.

"It was such an exciting opportunity and from the outset a true meeting of minds and we just had to find a way to start something together," said the designer.

"Keen to generate purpose around our collaboration, the conversation led us to discuss waste in industry and especially in the world of fashion and accessories."

Each product is designed in London before being made at the KTC partner factory in China from the waste materials. The final pieces are then shipped by boat to Alexander Taylor's London studio, https://clothing-site.happytiger.co/, from which they will be sent to buyers.

Next, the studio plans to set up a network of deadstock material partners, and ship products directly from the factory to the consumer to cut out energy-intensive fulfilment centres or retailers.

a person wearing a suit and tie standing in front of a coat: Alexander Taylor launches online clothing platform ATID to tackle fashion industry waste

In the future, the clothes will be unofficially pre-ordered by people registering their interest, which would give the studio the data it needs before committing to making batches, meaning they could manufacture on an almost on-demand basis.

"This will take a little time once we are able to gain visibility," said Taylor.

All the items ATID produces will be limited and controlled in number due to the finite nature of the materials and the size of the studio.

ATID will endeavour to limit the postal returns that buyers can make by encouraging people to "truly appreciate and think about what they are buying, not just simply click with the knowledge they can return".

"There is only so much we can do from the outset in terms of digital communication and aid tools for sizing comparisons and translation tools of consumers individual data in terms of 'fit'," said Taylor.

"However we anticipate technology being able to help us in the future," he added.

a man standing in front of a curtain: Alexander Taylor launches online clothing platform ATID to tackle fashion industry waste

Taylor is setting up ATID as a platform that will function as an outlet for the research and development of new materials and ideas for a more sustainable future.

The studio previously designed a pair of running shoes for Adidas, https://clothing-site.happytiger.co/, that were woven from yarns made from the recycled Parley Ocean Plastic.

"This project triggered a new way for me to work and imagine how my studio could adapt and evolve in the future," said Taylor about the trainers.

"A designer can be the agitator and the agent for change."

Project credits:

Founding Partner: KTC Limited

Brand identity: Studio Veronica Ditting

Website: Future Corp

Packaging: Avery Dennison

The post Alexander Taylor launches online clothing platform to tackle fashion industry waste appeared first on Dezeen.

Search This Blog

SKYTRAX GROUP