DIGITAL MARKETING SOLUTIONS----https://skytraxgroup.wordpress.com/business-projects/

01

Four Paths to Digital Marketing B2B Success

Like it or not, you’re now an online company. Everyone is. It’s where business gets done. And the events of this year have certainly contributed to this new online business market. You might be surprised to know that a digital marketing strategy can actually be more cost effective, and provide more measurable results, than traditional marketing.

Reaching new customers, or reconnecting with past customers, is especially challenging in today’s economy and in a world where face-to-face contact is more difficult. But for industry executives, the online world also presents some great opportunities. This is where you can position yourself as an expert, a thought leader, and spotlight the important trends and issues relevant to your manufacturing businesses. You control the conversation and the talking points. You tell your own story. 

So let’s unpack some of these digital marketing strategies , https://skytraxgroup.wordpress.com/services/,  and talk about how these tactics can actually work better for you.

1. SEO, or Search Engine Optimization. Hopefully you’ve learned the value of having an up-to-date, dynamic and interactive website. This is the face of your business for prospective customers, so it’s worth investing in a high-quality website that shows your industry expertise. But it’s critical to take your site one step further and ensure that the content is optimized based on industry keywords your customers may be shopping for in their search engine when they’re looking for a provider or partner. Whether you’re selling innovation, technology, or industrial solutions multiple keywords should be spread throughout the website to attract your audience. It’s part math, part science, part tech, but it’s a critical element of your digital marketing, https://skytraxgroup.wordpress.com/services/,  strategy.

2. PPC, or Pay-Per-cCick Ads. We’ve all seen those ads in the sidebar or banners on news sites trying to sell us a product or service. You might be surprised to know that these can actually be extremely effective (and cost-effective), especially in the B2B space. At its core, your business is about solving a customer’s problem—whether it’s through technology, production, the supply chain, or any other business operation. So don’t advertise a product or company. Advertise your solution. What do you bring to the table that solves their unique problem? Is it increased production? Cost-management? Redundancy? Pinpoint what your customers are looking for and equally important, where they’re looking for it (online), and offer them a solution via PPC. 

3. E-Newsletters. One great tool for keeping your business top-of-mind with your customers, both past, present, and potential, is through an email newsletter. This platform gives you the time and space to really tell the story of your business and share some of the unique projects and solutions you’ve been involved in. Use case studies, testimonials, video, and infographics to share your expertise. Talk about industry trends, share your thought leadership on topics important to the industry, offer tips and advice to your customers, and introduce new machines and technology. 

4. Social Media. Even in a B2B world, social media can be very effective for connecting with other businesses. More business-forward platforms like LinkedIn are a great place to position yourself as an industry thought leader. Share articles and posts on industry issues and trends and how your business , https://skytraxgroup.wordpress.com/services/, is embracing or adapting. 

Digital marketing is not one-size-fits-all. You can mix and match platforms and tactics. The key is to have a strategy. Unlike old-school marketing, these online strategies can actually give you some very valuable metrics that tell you what messages and what platforms are most effective. It’s a much more efficient way to manage your advertising budget. 

Mike Hicks is executive vice president of Beson4, one of the Southeast’s leading creative services agencies focused on the manufacturing and construction industries. 

02

Toledo Digital Marketing Agency Focus Is Website Design, Social Media Management, https://skytraxgroup.wordpress.com/services/

Digital marketing agency, Unify Marketing & Technology Solutions, explains how expert website design, social media management, & Facebook advertising helps Toledo, Maumee, Perrysburg OH business

MAUMEE, OH / ACCESSWIRE / August 10, 2020 / Maumee, OH based digital marketing agency, Unify Marketing & Technology Solutions (Unify MTS) offers expert guidance on what a powerful online presence can do for any business.

Detailed information on all their services can be found at: https://unifymts.com/ .

It's been well established that most people spend a substantial amount of time online watching, learning, and purchasing. This has resulted in a significant shift from traditional marketing methods to digital ones. https://skytraxgroup.wordpress.com/services/,  Consequently, brands must have an online presence to stay ahead in their marketing game.

Digital marketing companies like Unify MTS work with businesses to help them navigate a complex marketing landscape that continues to evolve rapidly. They customize website design and online marketing services according to the unique demands of each industry, market territory, and specific business. Agencies like Unify MTS create a compelling web presence and handle all online marketing, so that their business clients can focus on their own services and customers.

According to Unify MTS, a sound digital marketing strategy , https://skytraxgroup.wordpress.com/services/, that attracts customers for any business must include three critical components: a compelling web design, a well-managed social media program, and effective Facebook advertising.

Unify MTS President, Jason Vickers acknowledges that the world is changing, and people are adopting technology devices to expand their businesses in terms of customers, market, and revenue. Companies need to have an online presence to break geographical barriers and expand their customer base.

He explains the need for a business to have a well-designed website: https://skytraxgroup.wordpress.com/services/ "A stunning web page design is what a brand needs to look its best and stand out from the competition. There is more to it than just the way fonts, colors, and other elements are put together on a page, which is why you need a professional to get the job done for you."

The Unify MTS team designs websites, https://skytraxgroup.wordpress.com/services/,  so they are easy to navigate, have appealing color schemes and readable texts. They make sure that their business clients understand how their website is a crucial aspect and the main building block of a brand's online presence - so it needs to be designed correctly. It is one of the first things that people look at when they want to know a business better. According to Mr. Vickers, "A great website creates a great first impression."

Years of experience have proven to Mr. Vickers and his team that customers are less likely to return to a website following a bad user experience. A well-designed website gives visitors a good perception of a company's brand, influencing how it will rank in search engines such as Google. If a website ranks high in the Search Engine Results Page (SERP), then there are higher chances of prospects finding the business in the first place. https://skytraxgroup.wordpress.com/services/

The Unify MTS team explains the advantages of a well managed social media program in addition to having a great website. Most business owners may be familiar with different social media platforms like Instagram and Twitter but they might not know how beneficial they are when it comes to growing brands.

The team advises that Instagram is an excellent channel for brands with heavy visual content, and its audience is more on the younger side. Twitter, on the other hand, is ideal for brands that would like to join conversations about the trending topics in their respective industries.

Unify MTS manages and provides oversight for a business's online presence on social media platforms - a continuous process involving the creation, publication, and promotion of digital content. Mr. Vickers explains that his team's efforts go beyond posting updates to the company's media profiles, "We engage a business' audience with useful content, and we are always searching for new opportunities to increase visibility."

Story continues

Digital marketing experts like Unify MTS can help businesses make informed decisions and choose the most effective social media platforms and create a viable social media schedule to reach the relevant audience.

The third critical component of any business marketing strategy, https://skytraxgroup.wordpress.com/business-projects/, advises Unify MTS, is Facebook advertising. According the Mr. Vickers' team, the reason for this is straightforward. Facebook is the world's largest social network, with about 2.7 billion active users from different backgrounds. It has a great balance of gender and age groups, making it an excellent platform for brands trying to reach a wider audience.

The Unify MTS team explains that there are several Facebook ads that brands can utilize to generate leads to their website can choose to promote a page, posts, or a website, but it's not often very clear how a business would get potential customers to click on ads and purchase through Facebook.

Mr. Vickers states, "There are many mistakes that marketers make when it comes to running Facebook ad campaigns. You could waste a lot of time and money. However, with the right advice and guidance, it's very possible to quickly improve advertising results."

Facebook advertising is measurably effective with regard to lead generation. Unify MTS helps businesses reach an ideal demographic on Facebook if a product is a niche, location, and age-focused since it allows for a focused reach. Facebooks also gives better visibility and brand awareness since companies can maximize a wide variety of ad options available.

The guidance provided by experienced professionals like Unify MTS make it clear that most businesses would benefit from having proven experts manage their digital marketing and website design.

Interested businesses can find more information about Unify MTS on the company's website: https://unifymts.com/ .

Contact Info:Name: Jason VickersEmail: Send EmailOrganization: Unify Marketing & Technology SolutionsAddress: 1683 Woodlands Drive, Maumee, OH 43537, United StatesPhone: +1-419-740-1010Website: https://unifymts.com/

SOURCE: Unify Marketing & Technology Solutions

View source version on accesswire.com:https://www.accesswire.com/601120/Toledo-Digital-Marketing-Agency-Focus-Is-Website-Design-Social-Media-Management, https://skytraxgroup.wordpress.com/business-projects/, https://skytraxgroup.wordpress.com/business-projects/

03

RUSH Triumphs Over Lockdown with Client-focused Zenoti Digital Solutions--- https://skytraxgroup.wordpress.com/business-projects/

Top UK Salon Brand Joins Zenoti to Unify Company Operations and Delight Customers

BELLEVUE, Wash. (PRWEB) August 12, 2020

Zenoti, the leading business management platform for spas, salons, and med-spas, is partnering with RUSH Hair & Beauty Salons to provide advanced salon management solutions. https://skytraxgroup.wordpress.com/business-projects/, RUSH Hair & Beauty is one of the largest salon brands in the United Kingdom, operating more than 90 salons, with a network of company and franchise-owned locations.

During their closure as a part of the UK's COVID-19 lockdown earlier this year, the RUSH management team began an ambitious plan to completely overhaul the client-side experience, creating a new and improved RUSH. With safety as their utmost priority upon relaunch, the RUSH team researched the best salon updates to protect clients and team members while retaining a welcoming experience and excellent results. Their search ended when seeing the robust, client-focused benefits of Zenoti's all-in-one digital solution.

With Zenoti, RUSH management can access key reporting across all locations – company and franchise-owned – on one platform. Seamless integration of accounting and other internal systems, fully supported by Zenoti, allows RUSH management to compare service and product revenue by locations, flagging areas of success and improvement.

Zenoti's marketing automation solutions allow RUSH management to create relevant, client-first brand , https://skytraxgroup.wordpress.com/business-projects/, messages while maintaining flexibility by location. RUSH can drive business performance by delivering the right message to the right customer at the right moment through Zenoti Smart Marketing. These messages can be catered to individual locations, heightening the relevancy of special promotions and improving results.

Through a seamless integration with Shopify, Zenoti can support RUSH's eCommerce rollout while allowing for consolidated data across locations, improving inventory management, sales, and reporting. Gift cards were also launched, allowing clients to gift a RUSH experience for the first time with just a few clicks. Knowing many clients cannot be with loved ones and extended family right now, RUSH digital gift cards, powered by Zenoti, offer a safer gifting solution.

RUSH's client experience , https://skytraxgroup.wordpress.com/business-projects/, overhaul culminates in a customer app and the addition of a RUSH Rewards programme, both launching soon. The new client-first mobile experience will offer the ability to book, reschedule, add or remove services, and manage their loyalty points within their RUSH Rewards account, all through an elegant and easy-to-use interface.

"RUSH is thrilled to utilize an all-in-one digital solution , https://skytraxgroup.wordpress.com/business-projects/, that helps us scale without compromising on the high-quality brand image we worked so hard to build. Zenoti provides us the solutions we need to unify our operations and make it simple to maintain brand uniformity. With Zenoti, we're offering new and easy-to-use technology to customers – all while ensuring a safe and excellent experience," says RUSH Chairman, Andy Phouli.

For more information concerning the partnership between Zenoti and RUSH, please contact press@zenoti.com.

ABOUT ZENOTI

Zenoti provides an all-in-one, cloud-based software solution for the spa, salon and med spa industry. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas and salons in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending.

To learn more about Zenoti, visit https://www.zenoti.com or follow us on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.

For the original version on PRWeb visit: https://www.prweb.com/releases/rush_triumphs_over_lockdown_with_client_focused_zenoti_digital_solutions/prweb173164https://skytraxgroup.wordpress.com/business-projects/

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