GLOBAL DIGITAL MARKETING PROJECTS...

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Digital marketing has become a vital component of businesses' marketing strategies worldwide. With the increasing use of the internet and mobile devices, businesses are looking to reach their target audience through digital channels. Global digital marketing projects aim to improve a company's online presence, increase brand awareness, and ultimately, drive sales.

In this article, we will discuss some of the most significant global digital marketing projects that have been successfully implemented across various industries.

1. Airbnb Global Digital Marketing Project:

Airbnb is a global online marketplace that connects people who want to rent out their homes or apartments with travelers. In 2017, Airbnb embarked on a global digital marketing project to increase its brand awareness and drive bookings worldwide. The project involved various digital marketing channels, including search engine optimization (SEO), social media advertising, and email marketing.

The digital marketing project aimed to improve Airbnb's online presence and increase its brand recognition worldwide. The project was successful, and Airbnb's bookings increased by 31% year-over-year in 2017.

2. Coca-Cola Global Digital Marketing Project:

Coca-Cola is a global beverage company that operates in over 200 countries. In 2015, Coca-Cola embarked on a global digital marketing project to increase its online presence and drive engagement with its target audience. The project involved various digital marketing channels, including social media advertising, influencer marketing, and content marketing.

The digital marketing project aimed to improve Coca-Cola's online presence and increase its brand recognition worldwide. The project was successful, and Coca-Cola's social media following increased by over 100 million followers in 2015.

3. Nike Global Digital Marketing Project:

Nike is a global athletic footwear and apparel company that operates in over 190 countries. In 2018, Nike embarked on a global digital marketing project to increase its online sales and drive engagement with its target audience. The project involved various digital marketing channels, including social media advertising, influencer marketing, and email marketing.

The digital marketing project aimed to improve Nike's online presence and increase its sales worldwide. The project was successful, and Nike's digital sales increased by 41% year-over-year in 2018.

4. Amazon Global Digital Marketing Project:

Amazon is a global online retailer that operates in over 180 countries. In 2019, Amazon embarked on a global digital marketing project to increase its online sales and drive engagement with its target audience. The project involved various digital marketing channels, including SEO, social media advertising, and email marketing.

The digital marketing project aimed to improve Amazon's online presence and increase its sales worldwide. The project was successful, and Amazon's digital sales increased by 20% year-over-year in 2019.

5. McDonald's Global Digital Marketing Project:

McDonald's is a global fast-food chain that operates in over 100 countries. In 2020, McDonald's embarked on a global digital marketing project to increase its online sales and drive engagement with its target audience. The project involved various digital marketing channels, including social media advertising, influencer marketing, and mobile app marketing.

The digital marketing project aimed to improve McDonald's online presence and increase its sales worldwide. The project was successful, and McDonald's digital sales increased by 13% year-over-year in 2020.

In conclusion, global digital marketing projects are crucial for businesses to increase their online presence, reach their target audience, and ultimately drive sales. These projects involve various digital marketing channels, and businesses need to identify the channels that work best for them and their target audience. By implementing successful digital marketing projects, businesses can improve their online presence, increase brand recognition, and drive sales worldwide.

01

5 Things to Consider for an International Digital Marketing Strategy

Digital marketing uses online technology to promote products and services. It involves producing materials to be distributed across multiple online channels to garner attention for your business. These online channels include email, websites, blogs, social media and games, as well as audio and video streaming. 

Digital marketing is inherently an international advertising strategy, since there are few restrictions in distributing digital marketing content to audiences worldwide. Physical geographic borders generally aren’t a factor online. Still, you should develop a specific plan to ensure your marketing efforts succeed.

Editor’s note: Looking for the right online marketing services for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

5 steps for executing an international digital marketing strategy

Below are the steps every business owner should take when pursuing an international digital marketing campaign. While it’s possible to rush out online ads or social media to reach out to prospective customers in other countries, the results may not be optimal if you don’t do the following.

1. Find the most effective methods.

Your first step is to choose the most appropriate digital marketing strategies for your needs. There are many possible methods, and the effectiveness of each one depends on what you’re trying to achieve. However, two methods are considered fundamental, meaning they should always be employed regardless of the type of business you’re running. These are search engine optimization and social media marketing.

Search engine optimization (SEO) is a must for all businesses that seek to establish an online presence. It’s not just about topping the rankings for search engine results. It’s essentially about putting up the right information about your company online to inform both search engines and human viewers about what you’re offering.

Social media marketing is also considered fundamental, given the role it plays in the consumer market. Almost every potential customer has a social media account these days, so it’s an excellent platform for delivering your marketing messages. Other methods to consider include content marketing, email marketing, video advertising and affiliate marketing. [Find out why every brand should have a YouTube channel.]

When getting started with SEO, focus on high-volume keywords that are easy to rank for.

2. Establish the scope.

Don’t try to reach all or too many international markets at the same time. Going international with your digital marketing campaign doesn’t mean you have to simultaneously target all or most countries. Identify the top markets that will most likely give you the new customers you need, then focus your marketing on them. Realize that targeting numerous markets at the same time is going to be extremely costly and risky.

If you want your international digital marketing efforts to succeed, you can’t just throw out a one-size-fits-all campaign. Different countries or regions require different localization projects and teams. Likewise, they most likely need custom marketing strategies that appeal to different cultures. Digital marketing campaigns that work in Scandinavian countries, for example, are unlikely to work in China or Indonesia. [Read related article: International Business Etiquette from Around the World.]

It is advisable to start small, then expand as you see fit. Study your options to determine the next moves for your product expansion. Let the success of your initial promotional campaigns guide you to the next target countries or regions gradually. If your marketing efforts don’t seem to pay off in Asian markets, for instance, maybe you need to focus your efforts in more receptive places.

3. Develop flexibility and scalability.

Create an adaptable digital marketing strategy. The international market is never homogenous. That’s why you need to customize your approaches depending on the situation on the ground. Additionally, your plans must adapt to changes or unexpected developments. What do you do, for example, if the government in your target market releases a statement that the main ingredient of the mosquito repellent solution you’re marketing is ineffective? You would need to swiftly react by citing other authoritative research or advisories to counter the local government’s assertion.

Moreover, your marketing plan needs to be scalable depending on the conditions of the market. Avoid creating a plan that is too anchored on certain personalities, places, pop culture references or competing products. Make it easy to expand your plan by not necessitating major changes in your product pitch or the functions of the people involved in implementing the plan.

4. Build relationships.

Emphasize customer connections. International digital marketing may sound like an enormous and generalized venture, but it should feel as intimate as possible. Your goal is to make customers feel special so they are compelled to buy your product or subscribe to your service.

Be responsive to inquiries and always aim to improve your customer service. Address complaints or questions as soon as possible. If you’re trying to attract new consumers, don’t make them feel taken for granted or like one of many people your business deals with impersonally. Invest in a multilingual customer service team. Customers are more likely to buy something that’s pitched in their language, and prospective customers develop a more positive first impression when their inquiries are addressed in their mother tongue.

5. Monitor and evaluate.

Document the implementation of your international marketing plan and measure its performance. Keep up with everything that is happening with the plan. Record your progress and assess whether or not your efforts have achieved what they were meant to. Develop performance metrics and evaluate whether your business is getting something out of the endeavor.

The money you spend on online ads, social media promotions and other forms of digital marketing should translate to something palpable. That could be in the form of increased brand awareness or a bump in sales. Based on the results, either maintain or tweak your strategy, and continue to revisit it periodically to ensure your methods continue to pay off. You’ll also want to keep up with digital marketing trends to maximize the opportunities to reach customers.

Regardless of whether you’re targeting domestic or global markets, you need to define your target audience and know what you want to achieve. From there, you can build the specific strategy that will help you accomplish your goals.

Digital marketing mistakes to avoid

Digital marketing is vital for businesses of all sizes, but it can be tricky. If you’re using outdated or ineffective strategies, you could end up wasting time and money. Here are the biggest digital marketing mistakes to avoid when targeting a global audience.

Lack of focus: A lack of focus is one of the biggest problems. It’s impossible to create an effective marketing campaign if you don’t know what you’re trying to accomplish. Concentrate on finding the right marketing techniques for your desired audience and create measurable goals to track over time. If you don’t stay focused, you won’t achieve your objectives. 

Not understanding your audience: If you don’t know who your audience is, you could end up targeting the wrong one. This can result in no sales or cause you to attract customers who aren’t the right fit for your company. Building customer personas can help ensure you direct your efforts toward the right market.

Not optimizing your site for mobile: Most people own a smartphone, and you can bet they’re searching the internet using their mobile devices. That means if your website isn’t optimized for mobile, you’re missing out on potential customers. It’s critical that your site is functional regardless of what device a person uses to access it and where they are based.

Not using social proof: Potential customers want to see what kind of experience others have had with your company. Testimonials and case studies help your company build trust and credibility with new consumers. User-generated content (UGC) can make your business stand out too.

Trying too many things at once: Email, social media and SEO are all effective marketing techniques. But if you’ve never tried any digital marketing strategy before, mastering even one of these methods will be a challenge. If you try to conquer all of them at once, you’ll set yourself up for failure. It’s vital to find the best method for your objective and proceed slowly, scaling up over time.

Jamie Johnson contributed to the writing and reporting in this article. 

02

Global Digital Monetary Insurance Market to Acquire Growth of more than million by 2023

The MarketWatch News Department was not involved in the creation of this content.

Feb 24, 2023 (The Expresswire) -- Global Digital Monetary Insurance Market Size, Status and Forecast 2023-2026

Global "Digital Monetary Insurance Market" research report 2023 provides details of [New Outlook Developments] market share, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic Digital Monetary Insurance Market growth analysis, Digital Monetary Insurance market size, category market growths, application niches, product approvals, product launches, geographical expansions, technological innovations in the market.Global Digital Monetary Insurance Market Research Report 2023 is spread across99pages and provides Size, Share, Growth, and Forecast with exclusive vital statistics, data, information, trends, and competitive landscape details in this niche sector. Ask for Sample Report

Digital Monetary Insurance Market research report offers updates on Business Strategies including Mergers, Acquisitions, Partnerships, R and D, Expansion Plans and Collaborations adopted by these Major Global Players, Revenue by Type (Hedging, Investing), Forecasted Market Size by Application (Security Holes Theft, Insurance Currency)

Get a Sample PDF of the report - https://www.marketreportsworld.com/enquiry/request-sample/15854047

TOP Manufacturers Listed in Digital Monetary Insurance Market Report:-

● Great American Insurance Group ● XL Catlin ● Chubb ● Mitsui Sumitomo Insurance ● InsurChain

Get a Sample Copy of the Digital Monetary Insurance Market Report 2023

Market Analysis and Insights:Global Digital Monetary Insurance Market

Digital asset insurance is a financial arrangement for apportionment of digital assets losses caused by accidents.Market Analysis and Insights: Global Digital Monetary Insurance MarketThe global Digital Monetary Insurance market size is pro

ected to reach USD million by 2026, from USD million in 2020, at a CAGR during 2021-2026.Global Digital Monetary Insurance Scope and Market Size

Digital Monetary Insurance Market Segmentation By Type:

● Security Holes Theft ● Insurance Currency

Digital Monetary Insurance Market Segmentation By Application:

● Hedging ● Investing

Global Digital Monetary Insurance Market: Scope of the Report

This report provides an all-inclusive assessment of the analysis for the Global Digital Monetary Insurance Market. The market estimates provided in the report are the result of in-depth secondary research, primary interviews and in-house expert reviews. These market estimates have been considered by studying the impact of various social, political and economic factors along with the current market dynamics affecting the Global Digital Monetary Insurance Market growth

Along with the market overview, which comprises of the market dynamics the chapter includes a Porter’s Five Forces analysis which explains the five forces: namely buyers bargaining power, suppliers bargaining power, threat of new entrants, threat of substitutes, and degree of competition in the Global Digital Monetary Insurance Market. It explains the various participants, such as system integrators, intermediaries and end-users within the ecosystem of the market. The report also focuses on the competitive landscape of the Global Digital Monetary Insurance Market.

Inquire more and share questions if any before the purchase on this report at -https://www.marketreportsworld.com/enquiry/pre-order-enquiry/15854047

Geographically, this report is segmented into several key regions, with sales, revenue, market share and growth Rate of Digital Monetary Insurance in these regions, from 2017 to 2027, covering

● North America (United States, Canada and Mexico) ● Europe (Germany, UK, France, Italy, Russia and Turkey etc.) ● Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam) ● South America (Brazil, Argentina, Columbia etc.) ● Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Global Digital Monetary Insurance Market: Competitive Landscape

The market analysis entails a section solely dedicated for major players in the Global Digital Monetary Insurance Market wherein our analysts provide an insight to the financial statements of all the major players along with its key developments product benchmarking and SWOT analysis. The company profile section also includes a business overview and financial information. The companies that are provided in this section can be customized according to the client’s requirements.

The global Digital Monetary Insurance market Growth is anticipated to rise at a considerable rate during the forecast period, between 2023 and 2027. In 2023, the market was growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.Digital Monetary Insurance Market Forecast by regions, type and application, with sales and revenue, from 2023 to 2027.

Digital Monetary Insurance Market Report also mentions market share accrued by each product in the Digital Monetary Insurance market, along with the production growth.Digital Monetary Insurance Market Trend for Development and marketing channels are analysed. Finally, the feasibility of new investment projects is assessed and overall research conclusions offered. Digital Monetary Insurance Market Analysis Report focuses on Digital Monetary Insurance Market key trends and Digital Monetary Insurance Market segmentation (Types,Application),and all the regions.

REPORT COVERAGE:

The Digital Monetary Insurance market report offers major growth drivers, restraining factors, opportunities, and potential challenges for the market. Comprehensive insights into regional developments are explained in-depth in the study. It also includes a list of major market players as well as strategies adopted by them to stay ahead of the competition. The latest industry developments such as product launches, partnerships, mergers, and acquisitions are listed in the report. The study also offers a detailed understanding of the recent COVID-19 pandemic on the Digital Monetary Insurance market. The ongoing recession and inflation as well as their impact on the market have been assessed in our latest research report.

The Study Objectives of this report are:

● To study and analyze the global Digital Monetary Insurance market size (value and volume) by company, key regions/countries, products and application, history data from 2017 to 2020, and forecast to 2027. ● To understand the structure of Digital Monetary Insurance market by identifying its various subsegments. ● To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks). ● Focuses on the key global Digital Monetary Insurance manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years. ● To analyze the Digital Monetary Insurance with respect to individual growth trends, future prospects, and their contribution to the total market. ● To project the value and volume of Digital Monetary Insurance submarkets, with respect to key regions (along with their respective key countries). ● To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market. ● To strategically profile the key players and comprehensively analyze their growth strategies.

Digital Monetary Insurance Market Size (sales, revenue) forecast by regions and countries from 2023 to 2027 of Digital Monetary Insurance industry.The detailed information is based on current trends and historic milestones. This section also provides an analysis of the volume of production about the global market and about each type from 2017 to 2027. This section mentions the volume of production by region from 2017 to 2027. Pricing analysis is included in the report according to each type from the year 2017 to 2027, manufacturer from 2017 to 2023, region from 2017 to 2023, and global price from 2017 to 2027.Digital Monetary Insurance Market Share, distributors, major suppliers, changing price patterns and the supply chain of raw materials is highlighted in the report.

Key Stakeholders

● Raw material suppliers ● Distributors/traders/wholesalers/suppliers ● Regulatory bodies, including government agencies and NGO ● Commercial research and development (RandD) institutions ● Importers and exporters ● Government organizations, research organizations, and consulting firms ● Trade associations and industry bodies ● End-use industries

Purchase this report (Price 3900 USD for a single-user licence) https://www.marketreportsworld.com/purchase/15854047

Detailed TOC of Global Digital Monetary Insurance Market Report 2023

1 Report Overview1.1 Study Scope1.2 Key Market Segments1.3 Players Covered: Ranking by Digital Monetary Insurance Revenue1.4 Market by Type1.4.1 Global Digital Monetary Insurance Market Size Growth Rate by Type: 2020 VS 20261.4.2 Security Holes Theft1.4.3 Insurance Currency1.5 Market by Application1.5.1 Global Digital Monetary Insurance Market Share by Application: 2020 VS 20261.5.2 Hedging1.5.3 Investing1.6 Study Objectives1.7 Years Considered

2 Executive Summary2.1 Global Digital Monetary Insurance Market Perspective (2015-2026)2.2 Global Digital Monetary Insurance Growth Trends by Regions2.2.1 Digital Monetary Insurance Market Size by Regions: 2015 VS 2020 VS 20262.2.2 Digital Monetary Insurance Historic Market Share by Regions (2018-2019)2.3 Industry Trends and Growth Strategy2.3.1 Market Top Trends2.3.2 Market Drivers

3 Competition Landscape by Key Players3.1 Digital Monetary Insurance Revenue by Players (2019-2020)3.2 Digital Monetary Insurance Key Players Head office and Area Served3.3 Key Players Digital Monetary Insurance Product/Solution/Service3.4 Date of Enter into Digital Monetary Insurance Market3.5 Key Players Digital Monetary Insurance Funding/Investment Analysis3.6 Global Key Players Digital Monetary Insurance Valuation and Market Capitalization3.7 Mergers and Acquisitions, Expansion Plans

4 Global Digital Monetary Insurance Market Size by Type (2019-2026)

5 Global Digital Monetary Insurance Market Size by Application (2019-2026)

6 North America6.1 North America Digital Monetary Insurance Market Forecast (2019-2026)6.2 Digital Monetary Insurance Key Players in North America (2019-2020)6.3 North America Digital Monetary Insurance Market Size by Type (2015-2020)6.4 North America Digital Monetary Insurance Market Size by Application (2015-2020)

7 Europe7.1 Europe Digital Monetary Insurance Market Forecast (2019-2026)7.2 Digital Monetary Insurance Key Players in Europe (2019-2020)7.3 Europe Digital Monetary Insurance Market Size by Type (2015-2020)7.4 Europe Digital Monetary Insurance Market Size by Application (2015-2020)

8 China8.1 China Digital Monetary Insurance Market Forecast (2019-2026)8.2 Digital Monetary Insurance Key Players in China (2019-2020)8.3 China Digital Monetary Insurance Market Size by Type (2015-2020)8.4 China Digital Monetary Insurance Market Size by Application (2015-2020)

9 Japan9.1 Japan Digital Monetary Insurance Market Forecast (2019-2026)9.2 Digital Monetary Insurance Key Players in Japan (2019-2020)9.3 Japan Digital Monetary Insurance Market Size by Type (2015-2020)9.4 Japan Digital Monetary Insurance Market Size by Application (2015-2020)

Continued….

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03

5 Marketing Tips for Brand Success

Opinions expressed by Entrepreneur contributors are their own.

Digital marketing isn't a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital marketing in a constant state of metamorphosis. If the last decade has shown us anything, the digital landscape is ever-changing, and to be on the ball, you need to be ahead of your competitors.

To help you align your brand marketing to future changes and stay ahead of the curve, we've researched the 2023 trends that'll most impact digital marketing.

1. Social media influencer marketing

According to research by Edelman, only one in three consumers say they can trust most of the brands they buy from. Furthermore, 67% of customers agree they may buy a company's product because of its good reputation, but they'll stop if they don't come to trust the company.

In response, many brands are partnering with influencers to help them cultivate strong brand awareness, recognition and trust. Influencers are people or entities with a receptive fan base (followers) that they can persuade (influence) towards a certain action. They may be content creators, celebrities, models, or marketers with a huge or rising social media following. Partnering with influencers builds brand credibility, as 37% of consumers trust social media influencers over mainstream brands.

To succeed in influencer marketing in 2023, design an influencer marketing strategy. With a solid strategy, you'll pick the right influencers to elevate your brand's credibility and awareness with your target market, boosting your sales in the long run.

Related: Influencers Are The Future of Marketing. Here's How To Prepare Your Brand

2. Marketing automation

Every marketing campaign has many repetitive functions that can be automated with the right tools. These are everyday processes such as project assignments, social media posting, new project requests, messaging, email marketing, task reminders and workflow status updates.

These recurrent marketing tasks can eat into your productive time, preventing you from completing other, more productive functions like creating fresh marketing content or analyzing key insights from your marketing data.

Automation tools are particularly crucial today, seeing the greater part of marketing is data-driven. Conventionally, automation tools have supported data collection and behavioral observation. But in 2023 and subsequent years, data will advance signal-based marketing, which will interpret signals from the customer and help you better understand what customers want, both now and in the future.

Next-gen automation tools learn from old customer data and predict their future actions. As such, you'll be empowered to automate messages addressing future customer needs. This is a welcome innovation, considering how much effort it takes to derive key insights from predictive analytics manually.

Related: The Top 5 Perks of Marketing Automation

3. Generative artificial intelligence (AI) in content creation

Generative AI is improving daily, making automated content generation the most disruptive trend in contemporary content marketing. Cutting-edge AI programs like Generative Pre-trained Transformer 3 (GPT-3) are already creating quality human-like text. GPT-4 will likely debut in 2023, offering more automation functions, better accuracy, and lower bias.

While content automation tools are unlikely to eliminate the need for human content creators, they make content curation, creativity and predictive marketing much easier. You may not have the resources to immediately roll out sophisticated automation tools like GPT-3 in 2023 because they're costly to acquire and train. Still, you can use more affordable tools like Marketmuse or Article Forge to assist you in meeting your content creation aims.

The upside of generative AI is that once you train your model, you can fine-tune it on the go to suit different content. This makes generative AI extremely convenient for digital marketers who need varied types of content.

Related: Should You Trust Artificial Intelligence in Marketing?

4. Video marketing

Video marketing has been one of the top marketing strategies for years. However, video production and delivery advancements have steadily increased its importance, as well as transformed the best practices for video advertising.

Some of the video marketing trends you should cash in on in 2023 include:

Search-optimized video

Live video

Virtual and augmented reality

Vlogs and social media stories

Silent videos

Smartphone production

A great video pays dividends since you can release it through multiple channels without reproducing it from scratch.

5. Mobile-first marketing

Mobile devices made up 58.99% of global website traffic in the 2nd quarter of 2022. An even larger percentage of web traffic will likely come from mobile in 2023 and beyond. Pay more attention to mobile-first marketing in your digital marketing approach to take advantage of this trend.

A mobile-first marketing approach requires you to tailor your website and marketing content precisely for your mobile users so that they can consume and engage with your brand marketing message effortlessly. Mobile-delivered content is more appealing and personal to consumers. To execute mobile-first marketing effectively, consider the following 2023 best practices:

Utilize target messaging

Employ chatbots to advance personalization

Create relevant and exclusive content that's mobile-friendly

Leverage SMS and in-app messaging

Use geo-targeting marketing, QR codes, and push notifications

To nail mobile-first marketing, you must embrace fresh ways of designing and disseminating marketing content via mobile and optimize your e-commerce storefront to support and advance mobile commerce.