FIVERR GLOBAL FREELANCING PLATFORM.....
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Is Fiverr International a Buy Now?
I started my Fiverr International (FVRR 6.89%) in the fall of 2021, at the princely price of $185 per share. I doubled down on my Fiverr investment three months later, inspired by the freelance services broker's prospects for long-term business growth. This time, each share cost me $238. And when the stock took a steep dive in 2022, I doubled my Fiverr bets again. And I mean that in dollar terms. The same sum bought a lot more stock this time, since Fiverr's share price had plunged all the way to $41.
So I literally bought Fiverr's stock in thirds. Here we are, 17 months after my latest real-money dive into this stock -- and shares are changing hands at just $22 today. It's another 47% dip from the cheapest entry point in my portfolio.
Many investors would grumble something about "falling knife" at this point, sell their Fiverr stock, and never look back. And I think that would be a huge mistake. In fact, I'm tempted to add another tranche to this exciting growth stock right about now.
As much as I enjoy the opportunity to pick up a great stock on the cheap, it's about time to turn that chart upward again -- maybe as soon as after this Thursday's earnings report. I could be wrong, of course, but the worst-case scenario would only extend the bargain-bin discount again.
So let me tell you why I think the tipping point could be here as early as this week.
Why Fiverr isn't the pandemic play everyone expectedPeople wrote Fiverr off as a direct play on the COVID-19 lockdowns. With the American and global economy in full working order, there'd be no need for freelancing side gigs. Hence, Fiverr's revenue growth would hit a brick wall at the end of the work-from-home era. The was the essence of the bearish theory that started off Fiverr's plunging stock price trend in 2021, when effective coronavirus vaccines became widely available.
But that's not how Fiverr's financial progress has worked out in reality.
So Fiverr hit a speed bump based on inflation and not on the lack of coronavirus lockdowns. The events are connected, and we would never have seen an inflation crisis at all if the pandemic didn't shake up the world economy like a snow globe, with unpredictable long-term effects. Still, Fiverr turned out to be more sensitive to economic trends than to unique health crisis policies.
Predicting Fiverr's road aheadFiverr is champing at the bit, waiting for the starting gun of a healthier global economy. Freelancers are just as vulnerable to cash-conserving budgets and soft consumer spending as any other type of business operator. I can't wait to see how Wall Street will react when this left-for-dead growth stock gets a second wind with robust top-line increases, right next to that beefy cash flow margin.
My own investment in Fiverr is admittedly underwater, and while my near-term returns aren't looking sunny, I'm anchored in for the long-term storm. This perspective isn't just about holding fast to my own positions; it's about seeing the value in weathering the market's ebbs and flows. If you, too, are looking at the horizon beyond immediate gains, this could be a signal to consider what long-haul investments like Fiverr might mean for your portfolio, especially at current prices that might not reflect the company's disruptive potential.
Sustainable growth is the real source of shareholder value, and Fiverr's job-matching services are poised to provide plenty of that. The temporary bumps in that road to wealth-building gains are just potholes and speed bumps.
So this week looks like a good time to take action. Fiverr looks incredibly cheap right now, trading at just 2.4 times trailing sales and 18 times free cash flows. You can pick up Fiverr's high-octane growth stock at red-tag value prices, and I'm not sure the sale will persist after Thursday's third-quarter report. Sooner or later, Fiverr's rekindled growth should inspire richer stock prices too. Fingers crossed for signs of a fresh upswing.
Anders Bylund has positions in Fiverr International. The Motley Fool has positions in and recommends Fiverr International. The Motley Fool has a disclosure policy.
Fiverr Announces Third Quarter 2023 Results
NEW YORK, Nov. 09, 2023 (GLOBE NEWSWIRE) -- Fiverr International Ltd. (NYSE: FVRR), the company that is revolutionizing how the world works together, today reported financial results for the third quarter 2023. Complete operating results and management commentary can be found in the Company’s shareholder letter, which is posted to its investor relations website at investors.fiverr.com.
“We continue to innovate our offerings to help our community of businesses and freelancers,” said Micha Kaufman, founder and CEO of Fiverr. “We are making great progress with our new Fiverr Business Solutions and see healthy expansion in our seller tools. We look to finish the year strong and strategically drive growth and shareholder value.”
“We are pleased with our financial results as our balance sheet remains strong and our Adjusted EBITDA margin improved to 17.9% this quarter,” said Ofer Katz, Fiverr’s President and CFO. “We continue to scale our business and are focused on moving upmarket to serve higher lifetime value customers.”
“The unexpected and appalling atrocities that happened in Israel on October 7 and the ongoing war triggered by the event have unavoidably impacted the region and the world. As a company, we are doing everything we can to help our employees, their families and the Fiverr community to safety and to support those who have been impacted by the attack and the war. We continue to operate at the highest level of focus and discipline given the hybrid operation that’s already in place,” said Mr. Kaufman.
Third Quarter 2023 Financial Highlights
Financial Outlook
Our Q4’23 outlook and updated full year 2023 guidance reflects the volatility we experienced in our marketplace following the onset of the war in our region and the potential for increased volatility through the remainder of the year. We are maintaining our FY 2023 revenue guidance range while raising the bottom end of our Adjusted EBITDA guidance range.
Q4 2023 FY 2023 Revenue $88.1 - $95.1 million $358.0 - $365.0 million y/y growth 6% - 14% y/y growth 6% - 8% y/y growth Adjusted EBITDA(1) $14.9 - $16.9 million $58.0 - $60.0 millionConference Call and Webcast Details
Fiverr’s management will host a conference call to discuss its financial results on Thursday, November 9, 2023, at 8:30 a.m. Eastern Time. A live webcast of the call can be accessed from Fiverr’s Investor Relations website. An archived version will be available on the website after the call. To participate in the Conference Call, please register at the link here.
About Fiverr
Fiverr’s mission is to revolutionize how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, over 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Business Solutions, large companies can find the right talent and tools, tailored to their needs to help them thrive and grow. On Fiverr, you can find over 700 skills, ranging from programming to 3D design, digital marketing to content creation, from video animation to architecture.
Don’t get left behind - come be a part of the future of work by visiting fiverr.com, read our blog, and follow us on Twitter,Instagram, and Facebook.
Investor Relations: Jinjin Qian investors@fiverr.com
Press: Siobhan Aalders press@fiverr.com
______________ 1 This is a non-GAAP financial measure or Key Performance Metric. See “Key Performance Metrics and Non-GAAP Financial Measures” and reconciliation tables at the end of this release for additional information regarding the non-GAAP metrics and Key Performance Metrics used in this release.
CONSOLIDATED BALANCE SHEETS (in thousands) September 30, December 31, 2023 2022 (Unaudited) (Audited) Assets Current assets: Cash and cash equivalents $ 129,885 $ 86,752 Restricted cash - 1,137 Marketable securities 151,731 241,293 User funds 160,482 143,020 Bank deposits 117,138 134,000 Restricted deposit 1,284 - Other receivables 25,735 19,019 Total current assets 586,255 625,221 Marketable securities 311,656 189,839 Property and equipment, net 4,992 5,660 Operating lease right of use asset, net 7,525 9,077 Intangible assets, net 11,566 14,770 Goodwill 77,270 77,270 Other non-current assets 1,337 1,965 Total assets $ 1,000,601 $ 923,802 Liabilities and Shareholders' Equity Current liabilities: Trade payables $ 3,308 $ 8,630 User accounts 149,343 133,032 Deferred revenue 13,036 11,353 Other account payables and accrued expenses 48,015 41,328 Operating lease liabilities, net 2,453 2,755 Total current liabilities 216,155 197,098 Long-term liabilities: Convertible notes 454,668 452,764 Operating lease liabilities 4,836 6,649 Other non-current liabilities 2,411 1,559 Total long-term liabilities 461,915 460,972 Total liabilities $ 678,070 $ 658,070 Shareholders' equity: Share capital and additional paid-in capital 621,881 565,834 Accumulated deficit (289,059 ) (288,039 ) Accumulated other comprehensive income (loss) (10,291 ) (12,063 ) Total shareholders' equity 322,531 265,732 Total liabilities and shareholders' equity $ 1,000,601 $ 923,802 CONSOLIDATED STATEMENTS OF OPERATIONS (in thousands, except share and per share data) Three Months Ended Nine Months Ended September 30, September 30, 2023 2022 2023 2022 (Unaudited) (Unaudited) Revenue $ 92,532 $ 82,541 $ 269,873 $ 254,236 Cost of revenue 15,075 15,631 46,373 50,134 Gross profit 77,457 66,910 223,500 204,102 Operating expenses: Research and development 23,490 22,938 68,666 71,235 Sales and marketing 40,521 41,959 121,441 134,151 General and administrative 15,791 14,489 46,894 43,399 Impairment of intangible assets - - - 27,629 Total operating expenses 79,802 79,386 237,001 276,414 Operating loss (2,345 ) (12,476 ) (13,501 ) (72,312 ) Financial income (expenses), net 5,678 1,162 13,249 2,233 Income (loss) before income taxes 3,333 (11,314 ) (252 ) (70,079 ) Income taxes (308 ) (36 ) (768 ) (109 ) Net income (loss) attributable to ordinary shareholders $ 3,025 $ (11,350 ) $ (1,020 ) $ (70,188 ) Basic net income (loss) per share attributable to ordinary shareholders $ 0.08 $ (0.31 ) $ (0.03 ) $ (1.91 ) Basic weighted average ordinary shares 38,164,996 37,205,489 37,668,006 36,843,383 Diluted net income (loss) per share attributable to ordinary shareholders $ 0.07 $ (0.31 ) $ (0.03 ) $ (1.91 ) Diluted weighted average ordinary shares 41,389,621 37,205,489 37,668,006 36,843,383 CONSOLIDATED STATEMENTS OF CASH FLOWS (in thousands) Three Months Ended Nine Months Ended September 30, September 30, 2023 2022 2023 2022 (Unaudited) (Unaudited) Operating Activities Net income (loss) $ 3,025 $ (11,350 ) $ (1,020 ) $ (70,188 ) Adjustments to reconcile net loss to net cash provided by operating activities: Depreciation and amortization 1,321 1,938 4,700 8,190 Gain (loss) from disposal of property and equipment 5 (9 ) 36 (21 ) Amortization of premium and discount of marketable securities, net (123 ) 1,368 1,111 5,052 Amortization of discount and issuance costs of convertible notes 635 632 1,904 1,894 Shared-based compensation 17,557 17,612 51,906 54,729 Net loss (gain) from exchange rate fluctuations 286 12 249 183 Impairment of intangible assets - - - 27,629 Changes in assets and liabilities: User funds (3,506 ) (2,722 ) (17,462 ) (17,584 ) Operating lease ROU assets and liabilities, net (151 ) (117 ) (563 ) (1,547 ) Other receivables (3,509 ) (2,402 ) (6,256 ) (4,837 ) Trade payables 1,060 1,873 (5,294 ) (2,884 ) Deferred revenue 852 (675 ) 1,683 (529 ) User accounts 2,956 2,523 16,311 16,349 Account payable, accrued expenses and other 2,781 (1,994 ) 7,480 9,184 Revaluation of contingent consideration - (945 ) - (4,787 ) Payment of contingent consideration - - - (504 ) Non-current liabilities 210 (38 ) 852 178 Net cash provided by operating activities 23,399 5,706 55,637 20,507 Investing Activities Investment in marketable securities (81,753 ) - (262,761 ) (90,007 ) Proceeds from sale of marketable securities 69,485 34,175 232,406 117,521 Bank and restricted deposits (43,138 ) 15,000 15,613 37,863 Acquisition of intangible asset - - - (175 ) Purchase of property and equipment (223 ) (280 ) (918 ) (1,111 ) Capitalization of internal-use software and other (44 ) (116 ) (57 ) (1,019 ) Other non-current assets - (100 ) - (1,178 ) Net cash provided by (used in) investing activities (55,673 ) 48,679 (15,717 ) 61,894 Financing Activities Payment of contingent consideration - - - (1,105 ) Proceeds from exercise of share options 218 597 2,401 2,308 Tax withholding in connection with employees' options exercises and vested RSUs (20 ) (156 ) (76 ) (2,286 ) Repayment of long-term loan - - - (2,269 ) Net cash provided by (used in) financing activities 198 441 2,325 (3,352 ) Effect of exchange rate fluctuations on cash and cash equivalents (286 ) (12 ) (249 ) (183 ) Increase (decrease) in cash, cash equivalents and restricted cash (32,362 ) 54,814 41,996 78,866 Cash, cash equivalents and restricted cash at the beginning of period 162,247 98,122 87,889 74,070 Cash and cash equivalents at the end of period $ 129,885 $ 152,936 $ 129,885 $ 152,936 KEY PERFORMANCE METRICS Twelve Months Ended September 30, 2023 2022 Annual active buyers (in thousands) 4,164 4,249 Annual spend per buyer ($) 271 262 RECONCILIATION OF GAAP TO NON-GAAP GROSS PROFIT (in thousands, except gross margin data) Three Months Ended Nine Months Ended September 30, September 30, 2023 2022 2023 2022 (Unaudited) (Unaudited) GAAP gross profit $ 77,457 $ 66,910 $ 223,500 $ 204,102 Add: Share-based compensation and other 632 477 1,864 1,955 Depreciation and amortization 731 922 2,544 4,895 Non-GAAP gross profit $ 78,820 $ 68,309 $ 227,908 $ 210,952 Non-GAAP gross margin 85.2 % 82.8 % 84.5 % 83.0 % RECONCILIATION OF GAAP NET INCOME (LOSS) TO NON-GAAP NET INCOME AND NET INCOME PER SHARE (in thousands, except share and per share data) Three Months Ended Nine Months Ended September 30, September 30, 2023 2022 2023 2022 (Unaudited) (Unaudited) GAAP net income (loss) attributable to ordinary shareholders $ 3,025 $ (11,350 ) $ (1,020 ) $ (70,188 ) Add: Depreciation and amortization 1,321 1,938 4,700 8,190 Share-based compensation 17,557 17,612 51,906 54,729 Impairment of intangible assets - - - 27,629 Contingent consideration revaluation, acquisition related costs and other - (520 ) - (3,210 ) Convertible notes amortization of discount and issuance costs 635 632 1,904 1,894 Exchange rate (gain)/loss, net 98 316 (173 ) (932 ) Non-GAAP net income $ 22,636 $ 8,628 $ 57,317 $ 18,112 Weighted average number of ordinary shares - basic 38,164,996 37,205,489 37,668,006 36,843,383 Non-GAAP basic net income per share attributable to ordinary shareholders $ 0.59 $ 0.23 $ 1.52 $ 0.49 Weighted average number of ordinary shares - diluted 41,389,621 40,731,833 41,006,387 40,708,818 Non-GAAP diluted net income per share attributable to ordinary shareholders $ 0.55 $ 0.21 $ 1.40 $ 0.44 RECONCILIATION OF GAAP NET INCOME (LOSS) TO ADJUSTED EBITDA (in thousands, except adjusted EBITDA margin data) Three Months Ended Nine Months Ended September 30, September 30, 2023 2022 2023 2022 (Unaudited) (Unaudited) GAAP net income (loss) $ 3,025 $ (11,350 ) $ (1,020 ) $ (70,188 ) Add: Financial (income) expenses, net (5,678 ) (1,162 ) (13,249 ) (2,233 ) Income taxes 308 36 768 109 Depreciation and amortization 1,321 1,938 4,700 8,190 Share-based compensation 17,557 17,612 51,906 54,729 Impairment of intangible assets - - - 27,629 Contingent consideration revaluation, acquisition related costs and other - (520 ) - (3,210 ) Adjusted EBITDA $ 16,533 $ 6,554 $ 43,105 $ 15,026 Adjusted EBITDA margin 17.9 % 7.9 % 16.0 % 5.9 % RECONCILIATION OF GAAP TO NON-GAAP OPERATING EXPENSES (in thousands) Three Months Ended Nine Months Ended September 30, September 30, 2023 2022 2023 2022 (Unaudited) (Unaudited) GAAP research and development $ 23,490 $ 22,938 $ 68,666 $ 71,235 Less: Share-based compensation 6,227 5,811 18,474 18,537 Depreciation and amortization 196 200 608 603 Non-GAAP research and development $ 17,067 $ 16,927 $ 49,584 $ 52,095 GAAP sales and marketing $ 40,521 $ 41,959 $ 121,441 $ 134,151 Less: Share-based compensation 3,392 4,151 10,138 13,156 Depreciation and amortization 314 713 1,292 2,394 Non-GAAP sales and marketing $ 36,815 $ 37,095 $ 110,011 $ 118,601 GAAP general and administrative $ 15,791 $ 14,489 $ 46,894 $ 43,399 Less: Share-based compensation 7,306 7,173 21,430 21,081 Depreciation and amortization 80 103 256 298 Contingent consideration revaluation, acquisition related costs and other - (520 ) - (3,210 ) Non-GAAP general and administrative $ 8,405 $ 7,733 $ 25,208 $ 25,230Key Performance Metrics and Non-GAAP Financial Measures
This release includes certain key performance metrics and financial measures not based on GAAP, including Adjusted EBITDA, Adjusted EBITDA margin, non-GAAP gross profit, non-GAAP gross margin, non-GAAP operating expenses, non-GAAP net income (loss) and non-GAAP net income (loss) per share as well as operating metrics, including GMV, active buyers, spend per buyer and take rate. Some amounts in this release may not total due to rounding. All percentages have been calculated using unrounded amounts.
We define each of our non-GAAP measures of financial performance, as the respective GAAP balances shown in the above tables, adjusted for, as applicable, depreciation and amortization, share-based compensation expenses, contingent consideration revaluation, acquisition related costs and other, income taxes, amortization of discount and issuance costs of convertible note, financial (income) expenses, net. Non-GAAP gross profit margin represents non-GAAP gross profit expressed as a percentage of revenue. We define non-GAAP net income (loss) per share as non-GAAP net income (loss) divided by GAAP weighted-average number of ordinary shares basic and diluted.
We define GMV or Gross Merchandise Value as the total value of transactions ordered through our platform, excluding value added tax, goods and services tax, service chargebacks and refunds. Active buyers on any given date is defined as buyers who have ordered a Gig or other services on our platform within the last 12-month period, irrespective of cancellations. Spend per buyer on any given date is calculated by dividing our GMV within the last 12-month period by the number of active buyers as of such date. Take rate is revenue for any such period divided by GMV for the same period.
Management and our board of directors use these metrics as supplemental measures of our performance that is not required by, or presented in accordance with GAAP because they assist us in comparing our operating performance on a consistent basis, as they remove the impact of items not directly resulting from our core operations. We also use these metrics for planning purposes, including the preparation of our internal annual operating budget and financial projections, to evaluate the performance and effectiveness of our strategic initiatives and capital expenditures and to evaluate our capacity to expand our business.
Adjusted EBITDA, Adjusted EBITDA margin, non-GAAP gross profit, non-GAAP gross margin, non-GAAP operating expenses, non-GAAP net income (loss) and non-GAAP net income (loss) per share as well as operating metrics, including GMV, active buyers, spend per buyer and take rate should not be considered in isolation, as an alternative to, or superior to net loss, revenue, cash flows or other performance measure derived in accordance with GAAP. These metrics are frequently used by analysts, investors and other interested parties to evaluate companies in our industry. Management believes that the presentation of non-GAAP metrics is an appropriate measure of operating performance because they eliminate the impact of expenses that do not relate directly to the performance of our underlying business.
These non-GAAP metrics should not be construed as an inference that our future results will be unaffected by unusual or other items. Additionally, Adjusted EBITDA and other non-GAAP metrics used herein are not intended to be a measure of free cash flow for management's discretionary use, as they do not reflect our tax payments and certain other cash costs that may recur in the future, including, among other things, cash requirements for costs to replace assets being depreciated and amortized. Management compensates for these limitations by relying on our GAAP results in addition to using Adjusted EBITDA and other non-GAAP metrics as supplemental measures of our performance. Our measure of Adjusted EBITDA and other non-GAAP metrics used herein is not necessarily comparable to similarly titled captions of other companies due to different methods of calculation.
See the tables above regarding reconciliations of these non-GAAP financial measures to the most directly comparable GAAP measures.
We are not able to provide a reconciliation of Adjusted EBITDA and Adjusted EBITDA margin guidance for the fourth quarter of 2023 and the fiscal year ending December 31, 2023, and long term to net income (loss), the nearest comparable GAAP measure, because certain items that are excluded from Adjusted EBITDA and Adjusted EBITDA margin cannot be reasonably predicted or are not in our control. In particular, we are unable to forecast the timing or magnitude of share based compensation, amortization of intangible assets, impairment of intangible assets, income or loss on revaluation of contingent consideration, other acquisition-related costs, convertible notes amortization of discount and issuance costs and exchange rate income or loss, as applicable without unreasonable efforts, and these items could significantly impact, either individually or in the aggregate, GAAP measures in the future.
Forward Looking Statements
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding our expected financial performance and operational performance for the fourth quarter of 2023, the fiscal year ending December 31, 2023, our long term Adjusted EBITDA margin goals, our expected future Adjusted EBITDA margin, our business plans and strategy, our expectations regarding AI services and developments, as well as statements that include the words “expect,” “intend,” “plan,” “believe,” “project,” “forecast,” “estimate,” “may,” “should,” “anticipate” and similar statements of a future or forward-looking nature. These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to: political, economic and military instability in Israel, including related to the war in Israel; our ability to successfully implement our business plan within adverse economic conditions that may impact the demand for our services or have a material adverse impact on our business, financial condition and results of operations; our ability to attract and retain a large community of buyers and freelancers; our ability to achieve profitability; our ability to maintain and enhance our brand; our dependence on the continued growth and expansion of the market for freelancers and the services they offer; our dependence on traffic to our website; our ability to maintain user engagement on our website and to maintain and improve the quality of our platform; our operations within a competitive market; our ability and the ability of third parties to protect our users’ personal or other data from a security breach and to comply with laws and regulations relating to data privacy, data protection and cybersecurity; our ability to manage our current and potential future growth; our dependence on decisions and developments in the mobile device industry, over which we do not have control; our ability to detect errors, defects or disruptions in our platform; our ability to comply with the terms of underlying licenses of open source software components on our platform; our ability to expand into markets outside the United States and our ability to manage the business and economic risks of international expansion and operations; our ability to achieve desired operating margins; our ability to comply with a wide variety of U.S. and international laws and regulations; our ability to attract, recruit, retain and develop qualified employees; our reliance on Amazon Web Services; our ability to mitigate payment and fraud risks; our dependence on relationships with payment partners, banks and disbursement partners; and the other important factors discussed under the caption “Risk Factors” in our annual report on Form 20-F filed with the U.S. Securities and Exchange Commission (“SEC”) on March 30, 2023, as such factors may be updated from time to time in our other filings with the SEC, which are accessible on the SEC’s website at www.sec.gov. In addition, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements that we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this release are inherently uncertain and may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. Accordingly, you should not rely upon forward-looking statements as predictions of future events. In addition, the forward-looking statements made in this release relate only to events or information as of the date on which the statements are made in this release. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
Working it out: Is hybrid the future of work?
Before the pandemic, most office workers went into the office five days a week. During the pandemic, they mostly worked from home. So, when the pandemic eased, you might have expected that they'd go back to the office five days a week.
That's certainly what Jamie Dimon, CEO of JPMorgan Chase & Co., expected. Back in May 2021 he said, "We want people back to work. In my view, sometime – September, October – it'll look just like it did before."
As it turns out, the workers' rush back to the office fulltime never happened!
For his report "The Evolution of Working from Home," Steven Davis (a senior fellow at the Hoover Institution at Stanford University) and his coauthors surveyed 30,000 Americans about work, and what they said is: hybrid hits the sweet spot. "What they really like, most people, is working from home two or three days a week," Davis said. "Because that saves on the commute time, it gives them more time with kids and family, it gives them more personal autonomy on how they organize their day. Even things as small as, 'I can have the temperature at the temperature I like!' Most people really like [hybrid]. So, that kind of broke the norm."
Of course, not all kinds of workers can work remotely. Even so, at this point about a third of Americans are working on a hybrid schedule, and that number is expected to grow as more employers go hybrid.
"We believe that the future of work is hybrid, for sure; that's gonna be the modern work style," said Kelly Steckelberg, chief financial officer of Zoom – yes, that Zoom, the company whose video chat software helped make remote working a thing in the first place.
The company now expects its own local workers to come into the office two days a week. Steckelberg said, "We have product and engineering, for example, come on Mondays and Wednesdays; sales and marketing come on Tuesdays and Thursdays. Because we don't have enough space any longer to host everyone at the same time."
Yes, Zoom is saving money on office space: "We have actually downsized our space during the pandemic. We closed some of our offices," she said.
Bringing the company's workers back after the pandemic even two days a week was an adjustment at first.
"We're all human, right? We don't like change," Steckelberg said. "Once they've been doing it for a few weeks, they remember how great it is to see their friends and colleagues in the office, and they like it more."
Of course, less time in the office means less time for new hires to learn the company culture, and less time to mentor younger workers. "You have to be a little bit more deliberate about that," Steckelberg said. "That's what we had to do during the pandemic. I would just schedule a 15-minute catch-up: 'Hey, how are you? How is your life going?' I make sure that I continue to schedule those video check-ins on a regular basis."
So, if the hybrid-work system is so great, how come we weren't using it before? One big reason: Technology – video apps like Zoom, messaging apps like Slack, and collaboration tools like Google Docs. Davis said, "If the pandemic had struck 20 years earlier, it would've been infeasible to have the same kind of shift to work from home."
Before the pandemic, there was also a stigma about working at home. How could bosses know that workers weren't just goofing off? Managers can install monitoring software on their remote workers' machines to observe what they're doing, but Davis points out, "Most workers dislike the intrusive quality that every keystroke, and where I'm looking on my computer screen, how often I'm sitting down, is being monitored. They dislike that! So, what works better is evaluating people under their performance, rather than trying to watch exactly what they do."
At Zoom headquarters, workspace executive Alana Collins showed Pogue some of Zoom's new products for hybrid work. There's an off-site receptionist, who can cover multiple floors, or even buildings; and there's a system for reserving a desk or a conference room on the days you come to work.
But "hybrid" doesn't always mean two days a week. There are many flavors of hybrid work. At the Ohio headquarters of Smucker's, the company famous for jams and jellies, CEO Mark Smucker has developed a hybrid version of hybrid. "We identify 22 weeks a year, and we say, 'We would like folks to try to be in-person those weeks,'" he said.
Generally, workers might be in the office three days a week, every other week. "We would like them to be in-person, at minimum, about 25%," said Smucker.
And the result? "Our attrition is down, and our productivity has improved," he said. "And folks really seem to like it. We been able to attract new talent from multiple geographies."
Geographies like San Francisco. Marketing executive Nicole Massey works from her West Coast home most days, but spends six days a month in Ohio. "I have my dream job; it's based in Ohio, working with people that I really like working with," she said. "But I have my dream life and my family in California."
Working hybrid, though, does take work. Massey said, "You have to really think about: What am I gonna do this week when I'm in the office? Or the reverse is: What am I gonna do when I'm remote? Because in order to get the best of both, you have to be intentional about it."
So: the hybrid employer gets improved morale; better productivity; lower real-estate costs; and the ability to hire from beyond the local area. The hybrid employee gets more time with family and community; less time commuting; and the ability to control the thermostat.
And the planet gains cleaner air, because less time commuting means less polluting.
Pogue asked, "This is starting to sound like a win-win for all parties. I mean, who loses in the hybrid arrangement?"
"Oh, there are some losers," said Davis. "If you go to downtown San Francisco, you'll see the losers."
It's true. In the top ten U.S. cities, office attendance is about half what it was before the pandemic. With so few people coming downtown, everything is collapsing: the price of real estate, tax revenues, and transit ridership. And think about all the restaurants, bars and hotels. Many have shifted schedules or even closed.
The last time America's work schedule shifted so dramatically was during the Great Depression, when Franklin Roosevelt signed the 40-hour work week into law. Now, after the upheaval of the pandemic, Stanford's Steven Davis is confident that the five-day in-person workweek is history.
"I think we're close to the new normal," Davis said of hybrid. "There's more choice for people now, and that's why it's a good thing. People have more flexibility, more personal autonomy in how they want to organize their lives."
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Story produced by Anthony Laudato. Editor: Jason Schmidt.
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David PogueDavid Pogue is a six-time Emmy winner for his stories on "CBS Sunday Morning," where he's been a correspondent since 2002. He's also a New York Times bestselling author, a five-time TED speaker, and host of 20 NOVA science specials on PBS. For 13 years, he wrote a New York Times tech column every week — and for 10 years, a Scientific American column every month.FIVERR HYBRID
Title: "Unlocking Global Success: Fiverr Freelancers Dominate IT Projects in Marketing, Sales, Digital Marketing, SAP, and Website Development"
Introduction:
In the dynamic landscape of global business, Fiverr freelancers have emerged as trailblazers, leading the charge in diverse IT projects spanning marketing, sales, digital marketing, SAP, and website development. This article explores the unparalleled expertise and innovative solutions offered by Fiverr freelancers, making them the go-to choice for businesses seeking to thrive in the digital era.
- Marketing Mastery: Fiverr Freelancers Redefining Strategies
Fiverr freelancers bring a wealth of marketing expertise to the table. From crafting compelling content to devising data-driven strategies, these freelancers are adept at elevating brands to new heights. Whether it's social media campaigns, email marketing, or SEO optimization, Fiverr freelancers offer a versatile skill set tailored to meet the unique needs of businesses across the globe.
- Sales Superstars: Fiverr Freelancers Driving Revenue Growth
In the realm of sales, Fiverr freelancers stand out as true maestros. With a keen understanding of market dynamics and consumer behavior, these freelancers employ innovative sales tactics to drive revenue growth. Their ability to customize sales strategies for different industries positions them as indispensable partners for businesses aiming to enhance their market share.
- Digital Marketing Dynamo: Fiverr Freelancers Setting Trends
Fiverr freelancers are at the forefront of digital marketing, shaping trends that resonate globally. Whether it's creating visually stunning content, managing PPC campaigns, or implementing cutting-edge SEO techniques, these freelancers leverage the latest tools and technologies to ensure their clients stay ahead in the digital race.
- SAP Specialists: Fiverr Freelancers Revolutionizing Enterprise Solutions
SAP projects require a unique set of skills, and Fiverr freelancers rise to the occasion with their in-depth knowledge and experience. From system implementation to customization and support, these specialists ensure seamless integration, optimizing business processes for maximum efficiency.
- Website Development Wizards: Fiverr Freelancers Crafting Digital Masterpieces
Websites are the virtual storefronts of the modern business, and Fiverr freelancers excel in creating digital masterpieces. Armed with coding prowess, UX/UI design expertise, and an eye for detail, these freelancers turn concepts into visually stunning and highly functional websites that captivate audiences and drive business growth.
Conclusion:
In the interconnected world of freelancing, Fiverr stands as a global marketplace where businesses find the talent they need to thrive in the digital age. From marketing and sales to SAP and website development, Fiverr freelancers bring unparalleled skills and innovation to the table. As businesses increasingly seek to harness the power of digital solutions, Fiverr freelancers remain the driving force behind viral global success in IT projects. Embrace the future of freelancing with Fiverr and witness your business ascend to new heights.
Certainly! The Fiverr Affiliate Program is an excellent way for individuals to earn commissions by promoting Fiverr services and driving new customers to the platform. Below is an article that elaborates on the Fiverr Affiliate Program, its benefits, and how individuals can maximize their earnings through affiliate marketing.
Title: Unleashing Earning Potential: A Guide to the Fiverr Affiliate Program
Introduction:
In the ever-expanding realm of online freelancing, the Fiverr Affiliate Program stands as a beacon for those seeking not only exceptional services but also lucrative opportunities. This guide dives into the world of Fiverr affiliates, exploring how individuals can harness this program to not just refer clients but unlock a steady stream of passive income.
**1. Understanding the Fiverr Affiliate Program:
The Fiverr Affiliate Program allows individuals to earn commissions by referring new clients to the platform. As a Fiverr affiliate, you become a digital ambassador, sharing the benefits of Fiverr's vast pool of talented freelancers with your audience.
**2. Benefits of Fiverr Affiliate Partnership:
Lucrative Commissions: Fiverr affiliates enjoy competitive commission rates for every first-time buyer they refer, ensuring that your efforts translate into tangible financial rewards.
Global Reach: With Fiverr's international acclaim, affiliates have the opportunity to tap into a global market, expanding their reach far beyond regional boundaries.
Diverse Service Offerings: Fiverr's extensive range of services, from graphic design to programming, caters to a broad audience. This diversity enhances the likelihood of converting diverse leads into paying customers.
**3. How to Get Started:
Sign Up: The first step is to sign up for the Fiverr Affiliate Program. This process is straightforward and usually involves providing some basic information.
Access Marketing Materials: Fiverr equips affiliates with a suite of marketing materials, including banners, links, and widgets, making it easy to seamlessly integrate promotional content into various platforms.
Share and Earn: Once armed with your unique affiliate link or banner, share it across your platforms - be it a blog, social media, or email newsletters. As your audience clicks and makes purchases, you earn commissions.
**4. Strategies for Success:
Targeted Promotion: Identify your audience and tailor your promotional efforts accordingly. Highlight Fiverr services that resonate with your audience's needs, increasing the likelihood of conversions.
Content Integration: Seamlessly integrate your affiliate links or banners into relevant content. Share success stories, showcase freelancers, and provide valuable insights to enhance engagement and trust.
Stay Updated: Fiverr regularly updates its services and promotions. Stay informed about these changes to align your marketing efforts with the latest offerings and incentives.
Conclusion:
The Fiverr Affiliate Program isn't just about referrals; it's a gateway to unlocking your earning potential in the digital landscape. As a Fiverr affiliate, you have the power to connect businesses and individuals with the services they need while earning commissions in the process. Embrace the world of affiliate marketing with Fiverr and turn your influence into a source of consistent income. Start your journey today and let Fiverr's Affiliate Program be the catalyst for your online entrepreneurial success.
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