THE MOST INFORMATIVE AND POPULAR YOU TUBE CHANNELS...

 01

Top 10 most subscribed YouTube channels in the world [2023]

Since its launch in 2005, YouTube has been the go-to platform for entertainment. Whether you're in the mood for funny moments, news updates, or educational content, YouTube has it all. Regarding capturing viewers' interest, some YouTube channels have stood out and secured a spot in the world's top 10 most subscribed YouTube channels. In this article, we find out all about these most subscribed channels on YouTube.Most Subscribed YouTube Channels: Who are the Top 10?Have you ever wondered which YouTube channel holds the title of being the most followed in the world? Well, the answer might surprise you.Believe it or not, the most followed YouTube channel hails from India. With its captivating Bollywood songs and snippets, T-Series claims the top spot among the top 10 YouTube channels with the most subscribers (as of November 13, 2023)Also Read: The 10 most followed Instagram accounts in the world in 2023Let’s take a look at the others. Rank & Channel Subscribers (millions) Primary Language & Country #1 T-Series 253 Hindi & India #2 MrBeast 210 English & United States #3 Cocomelon 167 English & United States #4 Sony Entertainment Television 165 Hindi & India #5 Kids Diana Show 115 English & Ukraine - United States #6 PewDiePie 111 English & Sweden #7 Like Nastya 110 English & Russia - United States #8 Vlad and Niki 104 English & Russia #9 Zee Music Company 102 Hindi & India #10 WWE 97.9 English & United States Now, let’s take a closer look at the successful journey of these top 10 YouTube channels with the most subscribers in the world:Also Read: Top 10 Indians with highest followers on Instagram in 2023 T-Series

Joined: March 13, 2006

Category: Music and Film

Number of videos: 19,000

T-Series stands first among the world's top 10 most subscribed YouTube channels. This Indian record label and film production powerhouse has enchanted audiences worldwide with captivating Bollywood soundtracks and mesmerising Indian pop music. Their journey started in 1983, offering users diverse language options and engaging content like music videos, movie trailers, and interviews.Also Read: Top 10 most viewed YouTube live streams in the worldMrBeast

Joined: Feb 20, 2012

Category: Entertainment

Number of videos: 767

MrBeast, also known as Jimmy Donaldson, holds an unrivalled throne as the most followed individual on YouTube and the second of the most subscribed YouTube channels. Soaring to fame and fortune, he has amassed an immense subscriber count, placing him among the wealthiest YouTubers. MrBeast's inspiring journey, with the 100,000-counting feat in 2017, electrifying viral stunts, jaw-dropping $456,000 prize challenges, and Squid Game set recreation showcases his mesmerising devoted fan base with captivating content.Also Read: Top 20 most-liked posts on InstagramCocomelon

Joined: Sep 2, 2006

Category: Education

Number of videos: 1000

Cocomelon, a beloved kids' YouTube channel, is ranked third among the most subscribed channels on YouTube. Its entertaining and educational content, including nursery rhymes, made it the best YouTube channel for kids. The channel uses bright colours, catchy music, and simple language to ensure repeated views and high engagement. Its famous "Bath Song" has garnered over 5 billion views, making Cocomelon a hit.Also Read: Top 10 most-viewed videos on YouTube in 2023SET India

Joined: Sep 21, 2006

Category: Entertainment

Number of videos: 121,000

Sony Entertainment Television (SET) India is a prominent Hindi entertainment channel, ranking fourth in the list of the most subscribed YouTube channels. Launched in 1995, it holds a significant advantage as one of the oldest players in the Bollywood industry. Various dramas and reality shows fuel the channel's popularity. SET India's 24/7 entertainment offerings appeal deeply to its dedicated user base, making it one of the most-viewed YouTube channels worldwide.Also Read: Top 10 most followed accounts on Twitter / X in the worldKids Diana Show

Joined: May 12, 2015

Category: Entertainment

Number of videos: 1100

Kids Diana Show, an English-language series for children, features 7-year-old Diana and her brother Roma in playful and entertaining videos. The channel's excellent editing, engaging content, and consistent uploads have made them a top-rated YouTube star in the kids' entertainment category. Their videos, which include a mix of live performances, animation, and music, are dubbed in 20 languages, appealing to a global audience and have made it one of the best YouTube channels.PewDiePie

Joined: Apr 29, 2010

Category: Gaming and Entertainment

Number of videos: 4,700

PewDiePie, whose real name is Felix Arvid Ulf Kjellberg, is a renowned online personality known for his diverse YouTube content, including gaming, challenges, reactions, and travel videos. PewDiePie's consistency in uploading videos and collaborations with other YouTubers have contributed to his success. His fame has transcended YouTube, landing him on TIME's "100 most influential" list and making him a household name worldwide. His journey from online gaming to global recognition has made him an iconic figure in the digital world.Like Nastya

Joined: Dec 6, 2016

Category: Kids Entertainment

Number of videos: 847

At just eight years old, Anastasia Radzinskaya, popularly known as Like Nastya, has become a sensation on YouTube with her family-friendly content. Like Nastya holds the seventh spot on the list of the most subscribed YouTube channels. The channel's success can be attributed to its laser-focused approach, catering specifically to children aged 2 to 8, with videos featuring Nastya and her parents playing, learning, and singing. The relevant educational app for kids also engages its young audience, promoting more views and subscribers. Vlad and Niki

Joined: Apr 23, 2018

Category: Kids

Number of videos: 610

Vlad and Niki is one of the most-viewed YouTube channels among the kids, featuring the American-born brothers Vladislav and Nikita Vashketov. Their channel stands out by providing entertainment and informative content, such as cooking videos and lessons on various cultures and languages. From toy unboxing to creating their toys, the brothers' YouTube journey has led to remarkable success, including a deal with Playmates Toys and their very own app.Zee Music Company

Joined: Mar 12, 2014

Category: Music

Number of videos: 9,400

Zee Music Company, one of India's leading entertainment companies, has garnered immense popularity on YouTube with a massive library of 222,000 hours of television content. The channel's appeal lies in its vast collection of Bollywood music, catering to over a billion music lovers worldwide. From traditional classical tunes to modern pop songs, Zee Music Company offers something for everyone, making it one of the most subscribed YouTube channels. WWE

Joined: May 11, 2007

Category: Entertainment

Number of videos: 72,000

The WWE channel on YouTube has amassed a massive following of subscribers, catering to fans worldwide with entertaining content featuring favourite WWE superstars and live shows like Raw and SmackDown. Its popularity is attributed to highly entertaining videos, a global audience, and effective cross-platform promotion. WWE's effective marketing strategies and diverse content appeal to a wide range of viewers, from kids to adults, solidifying its position as one of the most-subscribed channels on YouTube.These top 10 most subscribed YouTube channels in the world continue to push the boundaries of creativity and engagement as the YouTube landscape remains ever-evolving. FAQs1. Who is the most followed YouTube personality in India in 2023? The most followed YouTube personality in India in 2023 is Ajay Nager, also known as CarryMinati, with an impressive 38.5 million subscribers.2. What is the most viewed YouTube video of all time? The most-watched YouTube video is "Baby Shark Dance" by Pinkfong Baby Shark - Kids' Songs & Stories. This viral video was uploaded on June 17, 2016, and has since garnered astonishing views, making it the reigning champion of 

YouTube's most-viewed videos.

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02

The Top 10 Social Media Sites & Platforms

Social media is integral to our daily lives.

With 4.8 billion social media users worldwide – accounting for 59.9% of the global population – social platforms have become necessary hubs for gathering information, connecting with our friends and loved ones, and growing our businesses.

And social media users have grown to trust and rely on their preferred social networks for everything from real-time news and updates to lifestyle hacks, product research, and more.

For marketers, the world of social media represents an expansive area of opportunity – and every user is a potential customer.

With the right tools, resources, and a strong social media strategy, marketers can leverage social media platforms to boost awareness for their business, engage their target audience, and even nurture a loyal community.

But with so many different social media platforms existing today, it’s nearly impossible to be present on every single one – let alone excel in every space.

Success in social media marketing starts with choosing the right platforms for your brand. You need to identify where your target audience is spending the most time and where it makes sense for your brands to interact with them.

In this article, we’ll look at the leading social media platforms, giving a quick overview of what they are before exploring what types of businesses might find them most useful.

Top 10 Social Media Platforms Compared MAU* Revenue Launched Headquarters 1 Facebook 3 billion Not specified 2004 Menlo Park, CA 2 YouTube 2.5 billion $29.24 billion 2005 San Bruno, California 3 Instagram 2 billion Not specified 2010 Menlo Park, CA 4 TikTok 1.2 billion Unknown 2016 Culver City, CA 5 Snapchat 750 million $4.6 billion 2011 Los Angeles, CA 6 X (Twitter) 541 million $4.4 billion 2003 Mountain View, CA 7 Pinterest 465 million $2.8 billion 2005 San Francisco, CA 8 Reddit 430 million $400 million 2010 San Francisco, CA 9 LinkedIn <350 million $12. 4 billion 2006 San Francisco, CA 10 Threads 100 million Unknown 2023 Menlo Park, CA

*Number of monthly active users worldwide, updated October 2023.

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The Top 10 Social Media Apps By Monthly Active Users Social media platform MAU* 1 Facebook 3 billion 2 YouTube 2.5 billion 3 Instagram 2 billion 4 TikTok 1.2 billion 5 Snapchat 750 million 6 X (Twitter) 541 million 7 Pinterest 465 million 8 Reddit 430 million 9 LinkedIn <350 million 10 Threads 100 million

*Number of monthly active users worldwide updated October 2023.

The Top 10 Social Media Sites And Platforms 1. Facebook

Headquarters: Menlo Park, CA.

Launched: 2004.

Monthly Active Users: 3 billion.

Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.

Revenue: Facebook-specific revenue not known.

While Facebook might not be the exciting new platform it once was – and might have fallen out of favor with younger users – make no mistake: it’s still around, and more popular than ever.

Today, Facebook operates under the umbrella of Meta, Inc., which also owns platforms like Instagram, WhatsApp, and Threads. Per Meta’s full-year earnings report, its “Family of Apps” – which includes Facebook, Instagram, Messenger, WhatsApp, and other apps – generated a total of $114.45 billion in revenue in 2022.

In recent years, Facebook has undergone a demographic shift – yet its influence in the social media sphere remains unparalleled.

Industries such as financial services, ecommerce, retail, media, telecom, technology, and consumer goods continue to harness Facebook’s expansive reach to connect with consumers and grow their brand awareness – with newer sectors like gaming, entertainment, and automotive businesses also finding their footing on the platform.

If you’re looking to drive conversions, your best bet is to invest in Facebook ads – especially given the News Feed is increasingly suppressing business posts.

That said, there are still plenty of ways to generate organic engagement without investing in ads.

Consider joining (or building) niche communities with Facebook Groups, leveraging Messenger chatbots for personalized communication, or using live video to encourage real-time audience interaction.

2. YouTube

Launched: 2005.

Headquarters: San Bruno, California.

Monthly Active Users: 2.5 billion.

Revenue: $29.24 billion (2022).

Founders: Jawed Karim, Steve Chen, Chad Hurley.

YouTube continues to hold the crown as the dominant original video social media platform. It is currently the second most used platform, with 2.5 billion monthly active users.

According to Alphabet’s Q4 2022 earnings, YouTube ads generated $29.24 billion in revenue in 2022. It’s worth noting that that number does not include revenue from non-advertising sources, which includes subscription revenues from services like YouTube TV and YouTube Premium.

The potential for reach on YouTube is unrivaled, with 81% of U.S. adults using the platform. Such engagement metrics are hard for marketers and brands to ignore.

From longform video storytelling to the recent introduction of YouTube Shorts, the platform’s TikTok rival, YouTube provides plenty of opportunities for brands to engage in visual storytelling and reach new audiences.

And according to the company, it’s a very powerful marketing tool. YouTube viewers say they’re 2X more likely to buy something they saw on YouTube, and 4X more likely to use the platform to find information about a brand, product, or service versus other social networks.

Whether you’re into beauty tutorials, gaming streams, education content, or DIY hacks, YouTube has it all. And for brands aiming to pivot into video-centric content marketing, YouTube is the platform to prioritize.

3. Instagram

Headquarters: Menlo Park, CA.

Launched: 2010.

Monthly Active Users: 2 billion.

Founders: Kevin Systrom, Mike Krieger.

Revenue: Instagram-specific revenue not known.

Instagram is a social network where product-based businesses, influencers, and coaches can thrive.

Launched in 2010, Instagram quickly became the leading image-based, visually-rich social platform. Since then, it has only grown in popularity and reach, becoming a place for users to conduct and research every aspect of their lives.

The platform has also introduced new features that marketers can leverage to grow awareness, including ephemeral Stories, vertical-video Reels, and more.

Since introducing shoppable posts in 2018, the potential ROI for product-based businesses has been higher than ever.

Not only can B2B businesses connect with a massive audience, they can seamlessly transition followers from product research to purchase by linking product information and making sales – all within the Instagram interface.

And if your target demographic is under 35, Instagram is a gold mine: over 68% of Instagram users are under 35.

4. TikTok

Launched: 2016.

Headquarters: Culver City, California.

Monthly Active Users: 1.2 billion.

Founders: ByteDance Ltd, Zhang Yiming, Toutiao.

Revenue: Unknown.

TikTok bills itself as “the leading destination for short-form mobile video” with a company mission to inspire creativity and bring joy. And evidently, it’s succeeding.

As a privately held company, ByteDance is not required to disclose financial information, so we cannot be certain of TikTok’s annual revenue. However, a report from Bloomberg suggests the parent company generated somewhere in the ballpark of $80 billion in 2022 – and the social app accounts for a percentage of that.

TikTok’s meteoric rise over the past few years has been unprecedented. In 2017, after only one year, the app became the fastest-growing app worldwide.

Its focus on short-form videos driven by audio and visual trends has taken the world by storm, with other platforms rushing to emulate it.

Despite attempts to ban TikTok in the U.S. and being banned in India, as of 2021, the app had been downloaded more than 3.5 billion times globally.

And while TikTok reaches users of all demographics, if your brand wants to connect with Generation Z, it should be your first priority.

In the U.S., it’s particularly popular among the 12 to 17 age bracket, who constitute about 17.7% of the user base.

Those users are highly engaged, too, with the average user spending nearly 54 minutes on the app every day – the longest amount of time of any app, ahead of YouTube at 48.7 minutes.

5. Snapchat

Headquarters: Los Angeles, CA.

Launched: 2011.

Monthly Active Users: 750 million.

Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz.

Revenue: $4.6 billion (2022).

If a younger audience is your target, Snapchat might be a platform worth considering. This social platform is a great place for connecting with millennials and Gen Z users.

Snapchat now reaches 70% of 13 to 24-year-olds, showcasing its immense appeal to the younger generation.

The average Snapchat user spends 19 minutes per day on the app – not enough time to rival that of TikTok and YouTube, but still an opportunity window for brands to reach and connect with them.

Snapchat has a uniquely organic feel, with content that offers an unfiltered glimpse into everyday moments – so the platform is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.

The platform has always maintained its commitment to real-time, ephemeral content, and it offers a sense of privacy to users that many other social platforms do not. For this reason, it’s a worthwhile tool for brands that want to authentically speak to a younger demographic who might be less interested in the broader approaches of other social networks.

And while it may not get as much attention as the likes of Instagram and TikTok, Snapchat is quietly humming along. Since launching its premium subscription service Snapchat+, the brand announced it has generated 5 million paying subscribers who are willing to dish out money for access to exclusive features.

6. X/Twitter

Headquarters: San Francisco, CA.

Launched: 2006.

Monthly Active Users: 541 million (July 2023).

Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass.

Revenue: $3 billion (2023) estimated.

Since being purchased by Tesla CEO Elon Musk in October 2022 for $44 billion, Twitter has undergone some major changes – including its rebranding as “X.”

Other changes Musk has made during his time as CEO include introducing Twitter Blue (now X Premium), a paid monthly subscription service that attached a price tag to verification, shutting down a number of bot accounts, and launching a service where creators can get paid a percentage of revenue generated by their subscribers.

This could explain the fluctuation in the data and numbers around X’s traffic and users. While some sources show X’s traffic as being down YoY, a July tweet from Musk revealed that monthly users reached an all-time high in 2023.

One thing is certain: X (formerly Twitter) remains a space to watch. Despite some turmoil over the past year, it’s clear that there are big plans for the platform, and it remains a forerunner among social media platforms.

If your business is related to entertainment, sports, politics, tech, or marketing, there are still opportunities to drive great engagement on this app – if you can find your audience there.

On X, brands have an opportunity to craft and hone their voice. There’s room to be clever and personable while still being informative and helpful.

Jump into conversations, provide value, share your own content as well as others, and join the conversation. Just be sure to monitor the app and your audience to make sure your investment is paying off.

7. Pinterest

Launched: 2010.

Headquarters: San Francisco, CA.

Monthly Active Users: 465 million.

Founders: Ben Silbermann, Paul Sciarra, Evan Sharp.

Revenue: $2.8 billion (2022).

Like Instagram, Pinterest is a social media platform that’s focused on rich visuals. From delicious recipes to home decor inspiration, wedding ideas, workout moves, and DIY-related content, Pinterest is where visual dreams come to life.

If your brand has an interest in visual storytelling, Pinterest is the platform for you.

Notably, 60% of Pinterest users are women. If your audience is predominantly women, that’s a compelling reason to invest time in social media marketing on Pinterest.

That’s not to say that men aren’t on Pinterest – male Pinners are up 40% year-over-year (as are Gen Z Pinners!).

What’s more, Pinterest has proven itself to be a powerful marketing tool. 89% of weekly Pinners use the platform for inspiration on their path to purchase, while 80% have discovered a new brand or product on Pinterest.

8. Reddit

Launched: 2005.

Headquarters: San Francisco, CA.

Monthly Active Users: 430 million.

Founders: Steve Huffman, Alexis Ohanian, Aaron Swartz.

Revenue: $400 million (estimated).

Reddit heralds itself as “the front page of the internet,” and according to Alexa rankings, Reddit is one of the top 20 most-visited sites.

Since it’s not a public company, Reddit does not have to disclose its financials, so we don’t have an exact picture of its annual revenue. However, in mid-2021, the company referred to having hit $100 million in quarterly ad revenue – so, based on this, we can reasonably assume it’s in the ballpark of $400 million.

It has become known as the dominant digital watercooler, and replaced forums and chatrooms of yore to be the go-to place for connecting with likeminded communities and getting your questions answered.

Reddit has a unique blend of content and community, with more than 2.8 million communities, or subreddits, dedicated to every topic imaginable. Whether you’re in tech, fashion, gaming, or health, there’s at least one subreddit actively discussing your industry.

With so many niches, there’s a place for every brand and business to engage their audience – it’s a matter of finding the niches where your potential customers are active and diving in.

However, be warned: Reddit thrives on authenticity and genuine interaction. Users don’t typically respond well to blatant self-promotion, and marketing gimmicks will be met with sharp skepticism.

Brands should beware before wandering into any subreddit and trying to tout their products to community members.

It’s crucial to get the tone right from the beginning, as commentators won’t hesitate to call out and critique what they perceive as inauthentic.

Engage thoughtfully, contribute genuinely, and Reddit could be an incredible marketing tool for your brand.

9. LinkedIn

Headquarters: Sunnyvale, CA.

Launched: 2003.

Monthly Active Users: <350 million (2023) estimated.

Founders: Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly.

Revenue: $15 billion+ (2023).

LinkedIn has been somewhat of a dark horse among social media platforms. While many may not initially have expected a career-focused social platform to take off, it has become one of the more popular and engaging platforms, with a vast and influential community of professionals.

Unlike other social media platforms, LinkedIn does not publicly share its number of monthly active users. However, as part of the EU’s new DSA, the company did release MAU counts for its EU users – and by taking the percentage of active users in the EU and applying the same trends to global user counts (and accounting for variations in usage), the team at Social Media Today was able to come up with “less than 350 million” as a reasonable estimate.”

The platform boasts over 180 million users holding senior roles, 63 million decision-makers, and 10 million C-level executives – making it a hotspot for those aiming to connect with folks who have the power to hire your company, stock your product, or partner with your brand.

And the platform isn’t just for networking – it’s an aspirational hub. Every week, 61 million people use LinkedIn to search for job opportunities – so it’s a smart place to market your brand.

LinkedIn is a very focused social media platform. Because of that, it has unlimited potential for connecting with an elite group of professionals who can make a difference for your business.

10. Threads

Headquarters: Menlo Park, CA.

Launched: 2023.

Monthly Active Users: 100 million (2023).

Founders: Mark Zuckerberg.

Revenue: Unknown.

The newcomer to the block, Threads was created by the team behind Instagram and launched in July 2023. The text-based app was designed as a competitor to X (formerly Twitter).

It looks and functions quite similarly to X (formerly Twitter), though Threads requires you to have an Instagram account in order to sign up.

Threads initially made a splash in the social media space by quickly surpassing 150 million downloads and becoming the most successful social media platform launch in history.

Since then, it has struggled to retain users – but there is still plenty of promise for the future of the platform.

So, who should be advertising on Threads? It’s still early days, so the answer isn’t totally clear yet.

The good news is that Threads appears to be engaging users by leaning into its strategy to create a positive community space, and veering away from the highly politicized landscape that you might find on X.

If your brand is looking for an alternative to X (formerly Twitter) or is keen to try your hand at a new platform, Threads is certainly worth testing.

Its integration with Instagram means that you have the potential to build a following quite rapidly if you have a strong and engaged Instagram community.

Which Platform(s) Should You Use?

The ubiquity of social media is undeniable.

From your teenage neighbor who wants to go viral on TikTok to your 86-year-old grandmother who’s using Facebook to track down long-lost friends, everybody has a use for social media.

Yet, when it comes to business, a one-size-fits-all approach to social media won’t work.

So, if you were hoping you’d reach the end of this piece, and find a simple, definitive answer on the perfect platform for your brand, you’re out of luck.

Every social media mix will be unique.

Each platform offers distinct features and functionalities, some which align more naturally with specific industries or marketing objectives.

Whether you’re looking to boost customer engagement, increase reach, or create unforgettable brand experiences, it all starts with getting clear on your goals.

Start by understanding your objectives, figuring out where your audience is most active, and then tailoring your strategy to resonate on those channels.

It’s all about making the right choices and finding authentic alignment in order to make use of this powerful marketing opportunity.

Updated with data from DataReportal’s Digital 2023 October Global Statshot Report. 

More resources: 

Featured Image: Viktollio/Search Engine Journal

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03

YouTube for Business: Everything You Need to Know

Since its launch in 2005, YouTube has become a modern media powerhouse. Currently, YouTube has more than 2.6 billion users worldwide and 122 million daily visitors. More than 500 hours of video are uploaded to the site every minute, with more than 41,000 channels that exceed 1 million subscribers. The platform was purchased by Google in 2016 and currently ranks No. 2 for global and domestic web traffic.

Editor’s note: Looking for a tool to help you with social media management? Fill out the below questionnaire to be connected with vendors that can help.

Marketing is moving toward video over static content and YouTube is a key player. For an individual user, the site appears straightforward, but it’s more complicated if you want to use it to market and grow your business. Here’s what you should know to use YouTube for business.

How to set up a YouTube channel

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These guides break down the process of setting up a YouTube channel for your small business. Each section examines an essential element of creating and optimizing your YouTube channel:

Signing up for a business YouTube account

Customizing your YouTube profile

Interacting with others on YouTube

Verifying your YouTube channel

YouTube Live

Trending videos on YouTube

YouTubers and influencers

Advertising on YouTube

Video action campaigns

YouTube Partner Program

Social media platforms like YouTube are excellent tools for building a brand and boosting brand awareness.

Signing up for a business YouTube account

While most social media platforms require users to set up an account before viewing content, users can view YouTube content without an account. (Membership is also required to view videos flagged as adult content.) 

However, when using YouTube as a business social media platform, you must have an account to upload videos and engage with your customers. Follow these steps to create your business YouTube account.

Sign in to your company’s Google account: If you use Gmail for your business email, you’ll use the same username and password for your YouTube account. Alternatively, you can create a new Google account solely for YouTube business purposes.

Go to YouTube’s homepage: Once signed in, visit YouTube’s homepage. Double-check that you’re signed in to the appropriate business account instead of your personal YouTube account.

Click on your Google account’s avatar: You’ll find your avatar in the top-right corner. It’s a small circle containing your picture (or your company’s logo if you’ve set that as your email address’s picture).

Start creating your channel: Select Your Channel from the drop-down menu displayed after selecting your avatar. It’s the first option in the first batch of icons.

Enter a company name: Choose Use a business or other name and enter your company’s name.

Finish account creation: Select Create. Your business YouTube account is ready for action.

After taking these steps, return to YouTube’s homepage. Familiarize yourself with the available options: 

Top-left corner: In the top-left corner, there’s a drop-down menu with several options, including links for the homepage, YouTube Shorts, your library and your subscriptions. Your library lets you organize which videos you’ve watched, liked and saved for later. Under your subscriptions, you can see all the channels you’re subscribed to and receive notifications when they’ve uploaded new content.

Top-right corner: You’ll see four buttons in the top-right corner of the page:

Video camera icon: The video camera icon directs you to the page where you upload videos. 

YouTube apps: The middle icon ― a square comprising nine smaller squares ― is for YouTube apps. 

Account activity: The next button is a bell icon; it notifies you of account activity, such as a new like or comment. 

Account information: The button closest to the right side ― a profile picture icon ― directs you to your account information pulled from Google. 

Customizing your YouTube profile

Once you’ve signed up for YouTube, you must customize your profile with your business’s information. Every user is assigned a channel according to their username. You’ll be given a specific URL so people can find your channel via a direct link. 

However, you must do more than the basics to stand out from the competition. Take these steps to show your visual brand identity by customizing your channel.

Add channel art.

YouTube channel art is similar to a Facebook or Twitter banner. This header is a great place to add your business’s logo and tagline.

Your profile photo (also known as a channel icon) and channel art should represent your brand clearly through high-quality photos. YouTube will fill in generic images if you don’t upload a photo or art. However, your profile photo is pulled directly from your Google account and must be uploaded through Google, not YouTube. Syncing your Google profile photo to your YouTube account will take a few minutes.

These are the ideal dimensions for YouTube channel art files:

Channel icon: 800 x 800 pixels (displays as 98 x 98)

Channel banner: 2560 x 1440 pixels, although for mobile and web use, the “safe” dimensions are 1546 x 423 pixels.

Given the large size of these files, using high-resolution images (ideally 300 dots per inch or dpi) is essential for your channel icon and banner. Experiment with YouTube’s preview and cropping tools to ensure your channel icon and banner look their best. If your page looks subpar, visitors will be less likely to stick around and explore your content.

Fill in your business information.

It’s important to share information about your business and its services in your YouTube account’s About and Links sections: 

About section’s channel description: Start with your About section’s channel description. Keep it short and sweet with a concise mission statement with at most three links and a minor call to action or your company tagline. Then, scroll down to the Email for business inquiries box and enter the appropriate email address.

Links section: Add appropriate links in the Links For example, add your business website, social media accounts and other web pages you want to share with viewers. You can include up to five links with up to 30 characters of customized hyperlink text for each. The more links you have, the higher your chances of driving traffic to your business website and engaging your YouTube viewers.

As you write the copy for your channel description and links, use keywords to increase your visibility in YouTube searches. (We’ll discuss that in more depth later.)

Direct users to a custom landing page on your website so that you can track your YouTube marketing efforts.

Create a channel trailer.

While optional, a channel trailer ― a brief video that introduces viewers to the content they’ll find on your YouTube channel ― is an excellent customization option to increase YouTube viewer engagement. Once you add this trailer, it will appear on your account’s homepage when viewers visit, helping to reel them in and acquaint them with your brand.

Interacting with others on YouTube

There are several ways to interact with YouTube users:

Comments: Comments can be organized by most popular or newest. You can boost your video’s engagement traffic by responding to users who comment on your videos.

Likes: Likes are a more passive form of interacting with content. However, if you’ve chosen to show your likes publicly on your channel, these videos will appear under the Playlists

Subscriptions: Subscribing is the best way for users to stay updated on your brand’s content. Every time you upload a new video, your subscribers receive a push notification. You should constantly encourage viewers to subscribe to your channel because subscriptions improve engagement traffic and increase view numbers. Many popular YouTubers incorporate subscription reminders at the beginning or end of their videos.

Playlists: Group related content using the site’s playlist feature to organize your channel’s content. If you choose to publicize your playlists, they’ll appear on your channel’s page below your uploaded content. You can also organize other users’ content with a playlist. For instance, if you run a marketing company, you could compile a client’s videos into one list.

Sharing: The site’s social widget allows users to share videos on other social media networks, such as Twitter, Facebook, Reddit, Tumblr, Pinterest and LinkedIn.

Messages: You can also share private videos and messages with friends and contacts on YouTube.

Engagement begets engagement, so stay active and interact with others on the platform to build audience engagement.

Verifying your YouTube channel

How will you know if a channel is verified or not? A small checkbox will indicate a verification badge next to the channel’s name. To apply for verification, your channel must have 100,000 subscribers. However, interested businesses can contact Google directly to inquire about verification.

YouTube Live

Similar to Facebook Live, YouTube has its own video livestreaming feature. Broadcasts are usually oriented around news or sports. YouTube Live isn’t as popular as the site’s standard video format because it’s not as widely known. 

To conduct livestreams, your account: 

Must be verified

Have more than 50 subscribers

Not have any livestreaming restrictions

To start a livestream, go to your channel and select Create > Go Live. (Create is the video camera icon.) If it’s your first time, you’ll need to request access to streaming. It can take 24 hours to be approved. After you’re approved, you can livestream instantly. 

You can stream via the YouTube mobile app on an Android or iOS device or using your computer’s webcam. Additionally, you can stream using an encoder, which is often used for gameplay and overlays.

Trending videos on YouTube

Trending videos are videos YouTube users interact with at high rates. They’re often newly uploaded. You can view current trending videos under the Trending tab on the YouTube homepage, even if you’re not logged in or don’t have an account. Trends reflect popular culture, one-off viral hits and current events. 

The platform also features users tagged with a blue Creator on the Rise, Gaming Creator on the Rise or Artist on the Rise badge next to their channel names on the Trending Videos page. These channels are showcased for 24 hours. To make the cut, your channel must have more than 1,000 subscribers, and users can only be chosen once.

Don’t worry about creating viral videos for your brand. While you may get lucky and gain significant exposure, your content strategy should focus on connecting with your target customers.

Videos that go viral for the wrong reasons can hurt your brand. A common culprit is employees caught behaving badly on video.

YouTubers and influencers

You may have heard about “YouTubers” ― YouTube content-creation stars. These personalities create and market unique channels that appeal to their target audiences. Many YouTubers specialize in niches like cooking or beauty while others document their day-to-day lives in vlogs. Many have grown and maintained a significant following, sometimes with hundreds of thousands or even millions of subscribers.

Many YouTubers have corporate sponsors who send products to feature in their videos. For instance, cosmetics companies often send products to popular beauty vloggers who create videos demonstrating their use. Some creators upload “haul” videos where they review several products at once.

Working with social media influencers like YouTube stars can be a smart business move for your brand. If you have a service or physical product that fits a specific YouTuber’s niche, it’s worth reaching out to learn their rates and see if they’d be willing to feature your brand in a video.

The strong bond between influencers and their audience makes them ideal for creating experiential marketing videos that resonate with your target customers.

Advertising on YouTube

There are a few ways to advertise on YouTube:

In-stream ads: In-stream ads on YouTube play before, during or after other videos. After five seconds, users can skip the ad. You’ll only be charged for the ad when a viewer watches for 30 seconds or interacts with it.

Discovery ads: Discovery ads appear when a user searches or browses content on YouTube. These clips aren’t limited to 30 seconds; they can be as short or long as you wish. You’ll be charged whenever someone clicks on the ad to watch the full video.

Bumper ads: Bumper ads are six seconds or less; users can’t skip them. They appear before, during or after another video.

Outstream ads: Outstream ads play only on mobile devices, appearing on partner websites and within apps. You’ll be charged for these ads based on cost per thousand viewable impressions.

Video action campaigns

Video action campaigns help brands generate leads and conversions by showing your ads on and off YouTube in one automated campaign. 

YouTube also has a curated directory of ad agencies that can be matched to your business needs to help you tell your brand’s story via video.

YouTube Partner Program

You can monetize your content with the YouTube Partner Program. You earn money from advertisements on your videos and when YouTube Premium subscribers watch your videos. You’re eligible for the program once your channel reaches 4,000 watch hours in the previous 12 months and 1,000 subscribers. You can also become eligible for the program if you have 1,000 subscribers and have received 10 million views on your Shorts within the last 90 days.

You can check your watch time and subscribers under YouTube Analytics on your dashboard. While it may be difficult to reach these requirements, the program allows you to make money on videos you plan to create anyway.

YouTube Premium

YouTube Premium (formerly YouTube Red) is a subscription service, starting at $9.99 a month, that allows users to stream video content and music without advertisements at the beginning of videos. It also lets users download videos to watch offline.

Although you don’t need a premium subscription to operate YouTube for your business, it’s good to know the latest news about the site to familiarize yourself with it. 

YouTube tips and tricks

Now that you understand how to use YouTube, here are a few tips to use the site to your brand’s advantage.

1. Encourage viewers to subscribe. 

Subscribing is the best way for your audience to know whenever you’ve uploaded a video, created a new playlist and more. It also gives you an estimated number of people who will likely view your video.

2. Share videos on other social media platforms. 

Link to your YouTube videos whenever possible on your website and other social media networks like your Instagram business account. Don’t stop at direct video links, though. Link to your channel so your audience can see what it looks like and have a chance to subscribe.

“[You should] have a video strategy,” advised Tracy Sestili, chief marketing officer at Intellimize. “Without a strategy, you can post videos as a repository, but you may not get the return.”

3. Use relevant keywords in a video’s title, tags and description.

Experiment with different titles and descriptions. Selecting relevant keywords to increase hits is a common SEO strategy for marketers on any social networking site. It helps audiences find content that interests them. A quick exercise would be to watch one of your company’s videos from the beginning and create a list of relevant words and phrases as you watch. You should also be realistic about which keywords you use.

“Don’t go after keywords that big brands compete for,” explained James Robinson, executive creative director at Iconic Genius. “Go after local keywords.”

4. Engage with similar content uploaded by other users. 

Like and comment on videos uploaded by other users. They may investigate your videos and channel ― along with anyone who sees that comment or like. Do this with videos that have a similar topic, interest or theme as yours to attract new viewers.

5. Display content uploaded by other users.

In addition to liking and commenting on other users’ videos, you can highlight featured channels and your liked videos on your account. In doing so, you show you’re active in your industry’s YouTube community and direct traffic ― a much-needed internet commodity ― to other YouTube users in your realm. Be sure to highlight videos relevant to your customer base, not uploads from direct competitors.

6. Curate playlists.

If any of your videos follow a consistent theme, group them. Perhaps you upload a video every Friday morning; you could compile all those videos into a “Friday Series” playlist. Your playlists will appear on your channel’s page below your uploaded videos. 

7. Upload content regularly.

Viewers count on you to create, edit and upload new content ― especially if you’ve developed a solid subscriber pool. Consistency adds relevance to your brand. 

“Be consistent,” advised empowerment coach Michelle Baxo. “I found that I was building the most traction when I did a weekly post at the same time and notified [subscribers on] my social networks.”

8. Use clickable links to reference other content.

At the end of videos, you’ll notice many videos reference previous, relevant or even newer content with a clickable link inside the video. You can add these while editing your video in the site’s video manager. This feature can also link to any pages or sites your video covers.

9. Work with top content creators to place products.

Popular YouTubers, especially those with frequently trending content, have hundreds of thousands to millions of subscribers constantly watching their channels. Reaching out to them as a potential sponsor could be a great business opportunity. Many YouTube personalities place products in their videos, which gives a specific brand a larger audience than usual.

10. Use YouTube Shorts. 

YouTube Shorts are short-form videos of one minute or less. You can record a video from your smartphone within the YouTube app or edit one of your video clips into a shorter version to create a Short.

11. Run a contest. 

Running or promoting a contest on YouTube is an easy way to get people to watch and engage with your content. However, before posting a contest, read YouTube’s rules and guidelines

Repurpose your YouTube shorts by embedding the videos in your emails to customers to improve email open rates and click-through rates.

YOU TUBE CHANNELS...

https://www.youtube.com/@amlendubhushan6176/videos