ABOUT US

About Us
We’re Management/Business Consultants dedicated to provide business consulting solutions and corporate trainings like SAP CRM 7.0 Functional project implementations and support, website development through wordpress and Digital Marketing and e-commerce site…..We also provide executives for your firm in IT domain for US market, etc.
OUR VISION
“Our vision is to provide global solutions to businesses to manage and handle their resources especially their precious customers and employees in an efficient manner”.
We provide services in different domains and are mentioned below…..
SAP CRM 7.0 software implementation and customisation—
SAP is actually an enterprise resource planning software introduced by a German organization called SAP SE. The software fundamentally incorporates all the significant business functions of an organization. Most updated version being SAP ERP 6.0 is available for use since 2006 and it’s most advanced Enhancement Package i.e. EHP7 was released in 2013. A various business processes which has been included in SAP ERP encompasses Financials (Financial Accounting, Management Accounting, and Financial Supply Chain Management), Human Capital Management (Payroll, e-Recruiting) and Operations (Sales & Distribution, Materials Management, Production Planning, Logistics Execution, and Quality Management). It is one of the edge taking and leading provider software for business implementation specifically in industry specific Enterprise Resource Planning (ERP) solutions. It is seen to be applied in approximately every 9 out of 10 fortune 500 organizations, which is a huge success for software, as a result SAP consultants and professionals enjoy premium remuneration as compared to their IT counterparts working on different technologies like Java, .net and so on…
Distinct types of SAP consultants are:
1) Business/Sales Consultant – They basically acquire client projects on their end and are not exposed to core knowledge of SAP.
2) SAP Functional Consultant – These consultants carries out the responsibility for customizing SAP as per customer demand. They collaborate with developers to code custom ABAP programs in accordance with the client requirements.
3) Developer Consultant – They actually code the ABAP/Java programs.
4) SAP Basis Consultant – They assist in installation, performance tuning and maintenance of SAP servers and databases.
SAP SE
Software company
SAP SE is a German multinational software corporation that makes enterprise software to manage business operations and customer relations. SAP is headquartered in Walldorf, Baden-Württemberg, with regional offices in 130 countries.
CEO: Bill McDermott
Stock price: SAP (ETR) € 56.91 -0.41 (-0.72%)
28 Sep, 5:29 PM GMT+2 – Disclaimer
Headquarters: Walldorf, Germany
Founded: April 1, 1972, Weinheim, Germany
Subsidiaries: SuccessFactors, Ariba, Concur Technologies, more
Founders: Hasso Plattner, Klaus Tschira
SAP Customer Relationship Management
More than ever, in today’s challenging business environment, best-run companies are staying focused on their most valuable assets–their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction–whether it’s sales, service, or marketing.
Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, part of the SAP Business Suite, not only helps you address your short-term imperatives–to reduce cost and increase your decision-making ability–but can help your company achieve differentiated capabilities to compete effectively over the long term.
Why SAP CRM?
Because it puts customers at the heart of your business. The on-premise software provides employees with rich customer insights and seamless CRM processes – so they can deliver consistent and personalised customer experiences across all touchpoints. With SAP CRM, you can:
Sell more through digital channels using the industry’s top-ranked commerce platform
Engage customers anytime, anywhere, and on any device from a single end-to-end platform
Stay a step ahead of demand by using SAP HANA to analyse data in real time
Get your sales team up to speed – without slowing down – using a simple UI that meets their needs
Deliver exceptional customer service by giving field workers remote, real-time access to data
Leverage best-in-class solutions based on global expertise in 25 industries
With thousands of implementations across 26 industries ranging from Aerospace & Defense to Wholesale Distribution, SAP’s CRM solution is intuitive and robust enough to meet the needs of the mid-market business while sophisticated enough to manage the sales pipeline, customers and marketing programs of the multi-billion dollar enterprise.
SAP CRM is a comprehensive, industry-specific client management solution with built-in sales automation, marketing automation, customer support, help desk and channel management capabilities. The system can be installed on-premise or accessed via the web. The sales module helps companies acquire and retain new business by effectively managing the sales pipeline. The marketing module is designed to develop, execute and manage effective marketing campaigns, and to score and nurture leads. The service module aids companies in improving client satisfaction and retention rates by providing superior levels of customer support. Other modules include channel management, interaction center, web channel, and business communications management.
When you partner with SAP, you can rest assured that your business is in the hands of an established, trusted software company. For the past 35 years, SAP has met the software needs of countless organizations and the company continues to remain a leader in business management software.
SAP CRM Functional consultants are in great demand throughout the globe. therefore, all companies in the world would like to implement this software in the corporates to handle the customers in an effective and efficient manner all over the world. SAP is a very powerful ERP used for handling all types of needs required by any big or small business ….
This software comes in billions of dollars…. it all depends on the duration of the project as per the requirement of the client….
If you want to manage your precious customers then this is the best option available for you.
Basically SAP CRM Functional software is implemented on these parameters ..
Marketing
Sales
Service
Web UI
Base customization
We will provide you offsite support through remote access and connectivity through the server with SAP CRM software. If you want to learn SAP or want to implement and customize SAP CRM into your organisation then please feel free to contact us on the mentioned below contact numbers or email us…you can also proceed for payments after interactions through phone or emails…
We can also help you to Launch startup and find Investors —–
Do you have a great idea? Do you want to launch a start up?
We advised many entrepreneurs and start ups, including award winning fashion brands and media outlets. We started our own companies and helped others establish remarkable things. Inspired by our own journey, we decided to launch this service in order to support entrepreneurs that are not able to afford expensive services.
We will send you the starter kit, including:
• Startup investors list, including 80+ investors with websites, 40 emails & submit links.
• 10 steps guide (how to develop & launch a startup, how to validate your vision, test your idea, find co-founders etc.)
• Startup accelerators list and information
• Templates for documents, including executive summary and founders’ agreement
• Research trick: Find e-mail address from almost any person in less than 10 minutes
• Pitch deck template
+ more tips, bonuses & handpicked online articles
Start up types: e Commerce, SaaS, social platforms etc.
Regardless of your location, age, background or profession, this start up kit will give you all the tools you need to become a successful entrepreneur…
IT RECRUITMENTS
Recruitment is one of the HR functions which is used globally and all big corporates and MNC’s hire recruitment experts in their domain. So, it is a very important functions of any HR department. We cater with different needs of employees hiring…so you can just share the requirements with us and give us the job portals credentials then our experts will start working on your hiring needs….
You can also train your professionals for HR Recruitments process as corporate training….After completion of the course you will be able to grab a lucrative job opportunity after uploading your resume on job portals…
I will assist you in preparation of resume for HR profile …I will also provide you 5000+ vendor lists to whom you can send your emails for requirements and find candidates immediately.
I will provide you training for US market trends in IT domain but after understanding the concepts you can apply in any domains and markets …like US, UK, Australia, Singapore, India, Dubai…etc. and can work as GLOBAL RECRUITERS.
The best part is that after some experience and skills you will be able to open your own recruitment firm….and after that there will be no limit of income. You can also visit my website….. http://www.skytraxgroup.com
INTERESTING???
•There will be total 8-10 classes for 1-2 hours
•Charge for 1 class will be $60 so for 8-10 classes it is $500
•charge for vendors list will be $25
•complete course+ resume writing+ vendors list+ extra fast= $499 [BEST SELLER
Digital Marketing


For business owners and entrepreneurs seeking a digital strategy worthy of your growth goals:

Just 21 Days From Now, You Can Have A Fully Customised Digital Strategy And Execution Plan That Gives You EVERYTHING You Need To R

  Quit Leaving Your Digital Strategy To Chance:

The Strategy360 is a proven consulting process that has already helped hundreds of businesses formulate an integrated digital strategy that delivers immediate results on your bottom line.

Read to find out more…
  • If you’re frustrated because you have ambitious goals for your digital channel, but no concrete plan to achieve them… the Strategy360 is a customised strategy roadmap developed by the digital team that has already helped hundreds of other businesses generate millions of sales leads and hundreds of millions of dollars in new revenue since 2003.
  • If you’re sick and tired of getting by with a hotch-potch of disconnected tactics that just aren’t impactful enough… the Strategy360 will give you an integrated execution plan you can feel confident in.
  • If you’re already doing well online, yet are always thirsty for ways to supercharge your results… the Strategy360 will “X-ray” your current marketing and unearth your biggest untapped profit opportunities.
  • If you have specific digital initiatives in mind and need execution help… the Strategy360 will allow you to move forward with the best possible plan, saving you time and money and avoiding costly mistakes, dead-ends and U-turns.
  • If you’re embarking on a high-stakes digital project (or launching a new business) and failure is NOT an option… the Strategy360 will lock down a winning plan before you execute. Because “trial-and-error” is the most expensive teacher you’ll ever find.
  • If you’ve ever struggled to articulate the true value of what you do, or attract your most profitable market segments… the Strategy360 will deliver a laser-focused Unique Value Proposition that connects emotionally with your ideal prospects and makes your competition irrelevant.
  • If you’re afflicted by “woods-from-the-trees” syndrome and are struggling to cut through the clutter… the Strategy360 adds a third-party perspective from a team that has most likely already seen – and solved – the exact same challenges you now face.

How The Strategy360 Works

Your Strategy360 is structured around a series of three consulting calls (or onsite workshop facilitation), interspersed with competitive analysis and strategy formulation performed behind the scenes by our team. The process is guided by our most senior Digital Strategists, who have experience delivering a minimum of 100 web strategy engagements.

Session #1 Is Focused OnDISCOVERY

In our first consulting call together, we focus on gathering the right information and asking diagnostic questions. We’ll ask you a series of structured questions about:
  • the current state of your business…
  • your customers (actual and/or desired)…
  • your products and services…
  • the competitive landscape…
  • what’s currently working and what’s not…
  • how much revenue and profit you want to make, and how soon…
  • and more…
While we may come up with some immediate answers during this session, the focus is primarily fact-finding.
Based on the raw materials we gather on this call, we’ll go away and work behind the scenes with our team in order to be ready for our next session in 7 days’ time.

The Marketing Results Conversion Kaleidoscope

During Session #1 we’ll work through the six lenses of our Conversion Kaleidoscope – our proprietary framework for attracting, converting and monetising the most profitable customers in any market

Session #2 Is AboutVALIDATION

During Session #2, we’ll showcase and review the analysis and work product produced so far.
By this time, your strategy is usually 80% complete. Based on our discussions and feedback, we’ll lock down all the details of your strategy and package up final recommendations, ready for Session #3
  • Prototype Unique Value Proposition(s)
  • Working wireframes for key pages
  • Marketing automation recommendations
  • Additional ‘quick wins’ you can get in place immediately

The Marketing Results Sales Lead Machine

In Session #2 we’ll explore your customised Sales Lead Machine Blueprint, including: UVP prototype, homepage wireframe, recommended offers for the buyer’s journey and marketing automation.

Session #3 Is ForPRESENTATION

During Session #3, we’ll present the final version of your strategy. We’ll also discuss downstream implementation options, including fees and timeframes, should you want our assistance to execute.
(While 90%+ of participants seek our assistance with implementation, the outputs of the Strategy360 have substantial standalone value and can be implemented by any team you choose.)
The whole process takes just 14 days from when we get started (subject to your availability and ours). Then you’re good to go.
By the conclusion of Session #3 you’ll have the key pillars of an effective, long-term, results-focused digital marketing strategy PLUS a clear roadmap for implementation and execution.

NOT Another “Talk-Fest”

You’ll Come Away With Tangible Value You Can Take To The Bank

Executing marketing campaigns without locking down the best possible plan of attack is like building a house with no blueprints… or tipping all your money into investments without a clear financial plan… or getting on a plane with no destination in mind: your results will suffer.
And strategy and planning exercises that culminate in a boring, theoretical report that sits on your hard drive gathering e-dust are just as futile…
The Strategy360 is different because it’s rapid, accurate and above all actionable – everything you get is engineered to add directly to your top and bottom lines.

Here are the key deliverables you’ll walk away with:

Unique Value Proposition formulation – a brief statement articulating how you are uniquely desirable and valuable to your ideal prospect compared with all other alternatives (including the alternative of doing nothing).
Paid Traffic “Deep Dive” Audits (Google AdWords and Facebook Advertising) – featuring either analysis of existing campaigns, or recommended structure, targeting and budgets for potential campaigns.
Implementation plans – including the investment and timeframe required to execute recommendations, should you want our assistance to do so.
Marketing Funnel Formulation – including a giant “flowchart” of sequences of landing pages, offers, content, segmentation and automation designed to convert shy, first time visitors into lifelong clients.
Homepage and/or key landing page wireframes – showing clearly the optimal structure of offers and messaging for your updated or proposed website.
Other resources as appropriate – to help achieve your desired outcomes.
NOTE: These analyses are conducted by digital veterans with a minimum of 10 years’ experience. They almost never fail to uncover serious upside potential, even if you think your current campaigns are under control.

In Other Words…

You’ll Come Away With SPECIFIC Fixes For Each Of Your Issues, Concerns And Challenges – And A Crystal Clear Plan To Navigate The Future.

As a result, you achieve several things:
  • You’ll get immediate changes you can make to your existing website and/
    or sales process to improve leads and sales instantly.
  • You’ll be saved from the time, expense, disappointment and opportunity cost of attempting new marketing initiatives that we’ve seen others attempt before without success (and are most likely doomed to failure).
You emerge with a well thought out digital strategy and action plan that will ultimately deliver better results and Return On Investment from your marketing investments, now and in the future.

Ready To Get Started?

Ask Us Anything You Like About How To Acquire More Customers Online

Whatever your specific questions, chances are good that we’ve heard them – and solved them – many times before. For Instance…

How do I stand out in a crowded marketplace?
What’s the fastest way to attract more profitable customers?
I have several ideal customers in mind – which one(s) should I focus on, and how?
How can I get more targeted traffic?
Show me how to save money on AdWords or Facebook ads
Find me the quickest profit bumps you can!
How can I generate consistent enquiries every day?
Tell me how to fix my landing pages so they convert
Help me generate more response and cash from my existing list
What technology and tools should I be using?
I have this cool new marketing automation platform – but what do I do next???
How can I deploy “outbound” emailing strategies?
We’re just about to upgrade our website and we need to get it right
My current digital team say they’re doing everything they can. Can I get a third party opinion?
What’s the best way to solve a downturn in sales?
Help! My digital marketing is in a mess!
How do I make my leads more qualified?
Which ideas should I execute first, second, third…?

Hear What A Few Previous Participants Say About Their Experience & Results

“I highly recommend it… I got dozens of different ideas, strategies, concepts…ranging from simple, easily implementable tweaks to long-term growth initiatives. Overall, these could contribute millions of dollars to my business moving forward…”
“Opened our eyes to simple, easy ways we can achieve greater results…this has given us the templates to achieve a further 60% growth in the year ahead”
“I’ve got a full year’s marketing plan and strategy to put into action…A very valuable process.”
“My expectation is that one campaign we created will be worth at least $100,000.00. We also revisited our entire sales and marketing process…that’ll again be over $100,000.00 in additional revenue…I couldn’t recommend it highly enough”
“A hugely valuable exercise… As with so many of these things, we might be standing just too close to see them.”
“It’s really just getting the message out there and getting to people and having a really good follow-up process with customers.”

Why This Is Better VALUE Than Just About Anything Else In Today’s Market

There are many options when it comes to getting help with your digital strategy. But at the risk of tooting our own horn, we believe the Strategy360 is the best VALUE you’ll find because…

  • This is not another “train and run” exercise: there is an army of “gurus” lining up to sell you high priced video courses, training or programs to help with your digital marketing. But they never actually DO anything for you. And they leave you high-and-dry to apply it all yourself.And as you may already know from experience, courses and programs rarely deliver ANY results because:
  • Courses and training require many, many hours of your time to absorb – that’s before you apply anything, much less actually profit. (The real cost needs to factor in your hourly rate x the number of hours required.). The Strategy360 requires just 5 hours of your time, all up. It’s super-efficient.
  • Canned training isn’t customised to your situation. As much as the sales pitch might promote a “step-by-step system anyone can apply”, the reality is that application is always nuanced. And by doing it yourself without an experienced guide, critical details are lost. With the Strategy360, the process is led by a Senior Consultant with a minimum of 100 strategy engagements under their belt. We’re here to ensure you get it right and your growth goals remain on track.
  • Canned training has no deadline. With the pace of business and everything that’s already on your plate, online training that you purchase with the best of intentions often ends up sitting on your hard drive, un-opened. With the Strategy360, you simply lock the sessions in your diary and it’s done within 14 short days. We’re here to hold your hand and Get. It. Done.
  • On average, we spend more than 20 hours on each Strategy360 engagement, providing specific advice and customisation. This product attracts serious business owners with serious growth goals who understand the value of the best possible plan for crushing it online. They’re sick and tired of winging it, and they don’t want to run the risk of expensive mistakes, overlooked opportunities and hidden “profit leaks”. They want outcomes.
  • Our proven frameworks solve your challenges quickly and effectively. For example, you already know you need a razor-sharp Unique Value Proposition – a brief statement that presses your client’s emotional hot buttons so that enquiring or buying becomes irresistible – but actually creating one is not so easy. With our Conversion Kaleidoscope framework, we’ve created killer UVPs for more than 253 organisations, and counting. And we can do the same for you.
  • While we don’t claim to be experts at ALL areas of business… we’re not the person to speak to about HR or Venture Capital or financial control, for example… One thing we DO know, inside and out, is automated client acquisition strategies using digital marketing and marketing automation.
  • As the Principals of digital agency Marketing Results, we’ve seen deep inside hundreds of businesses and business models. Which means we’ve actually seen what works and what doesn’t over and over again. We’re able to bring you proven success templates. Not more “book learning”. And not experience based on only one or two narrow success stories.

And By The End Of Your Strategy360…

You’ll Emerge With More Than Enough Meaty Ideas, Strategies And Execution Plans To Keep You Productively Engaged For At Least The Next 12 Months

And in case you’re thinking, “Ideas aren’t my problem… I have heaps of ideas”, ask yourself this, and be honest: Are they the RIGHT ideas?
Are you 100% certain the marketing plans and strategies you have right now are sufficient to accomplish all your growth and profit goals?
Are you 100% certain you’re seeing all the angles… or that you’re not unwittingly leaving money on the table? While you might be great at helping others with their business challenges, recognising – and fixing – your own “blind spots” is by definition impossible. You need an outside perspective to shine a light on what you’re not seeing.
This third party perspective multiplies the value of all the specific and tangible deliverables you’ll get as part of this process.

But Before You Sign Up, There Are Some Very Important Things You Need To Know

  • While we promise to give you the full force of our expertise and attention, we can’t guarantee your success because it’s related to many factors beyond our control. We both know that, but by engaging us you’re agreeing to hold us harmless for any results related to this service.
  • Because we can’t get our time back, there are no refunds for this service. So if you’re not confident that the advice, insights and deliverables you’ll receive is well worth the investment, then this probably isn’t for you.
  • In order to be efficient and effective, this service follows a formalised structure. It doesn’t include extra consultations or work product outside of what we agree up front. We DO want you to provide all the details necessary for you to craft a winning digital strategy. We WILL give you 100% focus and effort. And we CAN accommodate additional requirements by arrangement (subject to extra fees, depending on scope). However, we wouldn’t be able to offer this level of focus and service if we allowed the scope of these engagements to creep outside the agreed parameters. Fair enough?
  • Finally, we reserve the right to decide whom we work with on these engagements. If we feel your product, service or situation isn’t the right fit (or for any other reason), we’ll provide an immediate refund of any fees paid. One of our criteria will be to feel confident that we’ll be able to add at least 20X the value of your investment as a result of this engagement.

Want To Find Out If This Is The Right Fit For You?

Then get in touch for a no-cost, no-obligation Strategy Session with a Senior Strategist via telephone

Is a Strategy360 the next best step for you? Maybe, maybe not.
The easiest way to find out is to request a Strategy Session via telephone with one of our Senior Digital Strategists. Think of this as a highly-compressed, “mini-Strategy360”.
Here’s what we’ll cover on this exploratory call:
  • Your current situation: what marketing strategies you’ve tried and what results you’ve achieved. Which parts of your current strategy are working well and which parts need improvement.
  • Your desired end state: your specific progress “basecamps” as well as ultimate goals in terms of traffic, opt-ins, leads and sales – with timeframes.
  • Constraints, obstacles and challenges: what’s stopped you from hitting your goals in the past? What’s holding you back now?
  • Windfall opportunities: what hidden assets do you possess that can bring cash and profits in the door quickly?
Based on this structure, we’ll shed light on your specific challenges and outline potential solutions. These solutions will give you a framework to accomplish your growth and profit goals – as well as assess if a full Strategy360 is right for you.

Decision And Action Time

Isn’t it true that if you had the ideal strategy and action plan locked down for your business – one that maximises available opportunities and accelerates the achievement of your goals – then you’d already be applying it in your business? And reaping the rewards?
The very fact you’ve read this far probably suggests there is a “gap” you need to fill.
And we’ve been helping companies and organisations just like yours fill this type of gap for over a decade.
Either submit your order above, or contact us for an exploratory chat, and let’s make this happen in the next 14 days – so you can move on with doing what you love, making more profit, and growing your business like gangbusters.

Warning – Time Is A Factor

The Strategy360 process is deeply hands-on and is strictly conducted by one of our most experienced team members. Accordingly, we can only accept a very limited number of clients at any one time. If you are ready to create a meaningful positive change for your growth and profits, you must act fast to avoid disappointment. Select the most appropriate option below to get started…

Ready To Solve Your Toughest Strategy Challenges?

There are TWO levels of Strategy360 – choose the one that’s right for you.

Features

  • Delivery Modality
  • Pre-Consultation Fact Find
  • Unique Value Proposition Formulation
  • Sales Funnel Architecture
  • Google AdWords Deep-Dive & Opportunity Analysis
  • Facebook Advertising Deep-Dive & Opportunity Analysis
  • SEO Deep-Dive Audit & Opportunity Analysis
  • Additional Traffic Opportunity Assessment
  • Website Homepage Wireframe Development
  • Pricing Strategy Review
  • Sales Process Analysis
  • Investment
Prices are exclusive of GST. All Strategy360 engagements are invoiced 50% in advance in order to reserve a place in our calendar and 50% after your session(s) are complete and agreed deliverables supplied.
  • 1 Day Intensive
    (On-Site)
  • $15,000 + GST
  • 3x 90 Minute Sessions
    (Via Skype)
  • $5,000 + GST

[Infographic] How To Create An Effective Unique Value Proposition

Unique Value Propositions
EMBEDBonus: Like this UVP infographic? Then get our Advanced Unique Value Proposition Formulation Guide (With Examples) and learn how to hone your UVP so you can cherry-pick the most profitable customers in your market.

A step-by-step process for attracting, converting and monetising the most profitable customers in your market.

Let’s start with a simple premise: all customers are not created equal.
Some are dramatically more profitable than others. Some are in a position to extract maximum value out of your products or services. Some you want to have as customers or clients – others you may wish to avoid like the plague.

You don’t just need “more customers”. You need better quality customers.

I recall an economics lecture at university, where the definition of economics involved the word “scarcity”.  And in fact here’s a definition from a modern economics textbook:
Economics is the study of choices consumers, business managers, and government officials make to attain their goals, given their scarce resources.
That definition may have sufficed in the late 20th century, but the world has moved on.  In a growing number of categories, supply of products and services is growing dramatically, while demand is flattening or even contracting.
Basic needs are largely met.  And the key to profitability is supplying what your most profitable customer segments WANT, not just what they NEED.
Online, hardly any companies get this. They market to anyone capable of punching in a search term. Drilling down to a deeper level of thinking represents a golden opportunity for you.

Here’s the impact more “AA-grade” customers would have on your business.

Using 80/20 thinking, the top 20% of the potential customers in any market are “A-grade”.  And around 4% (= 20% x 20%) are “AA-grade”:
Using 80/20 thinking, the top 20% of your current clients are “A” Grade. And around 4% (= 20% x 20%) are “AA” Grade
80/20 logic also implies that “A-grade” clients spend 80% of all the money in your market,
and “AA-grade” clients spend 64% of the money (= 80% x 80%):
80/20 logic also implies that “A” Grade clients will contribute 80% of your revenue, and “AA” Grade clients will contribute 64% of revenue
The contrast could hardly be more stark:
Client Value Diagram
You don’t have to follow the math. The important thing to note is that a small handful of prospects in any market spend the vast majority of the money.
When you look at it this way, you’re not so much trying to reach everyone in your target market, as you are trying to preferentially target your “AA-grade” prospects.

“Ideal Client Attraction” vs Traditional Online Marketing

Back when clicks were cheap and SEO competition was weak, online marketing was a lot easier.  Generating leads and sales was inexpensive, and if a portion of your marketing budget was wasted, so what? It was still profitable.
Today, the landscape has shifted. Clicks are more expensive. Buyers are more informed. SEO competition is more robust.  Good content is free, plentiful and noisy. And in a growing number of industries, being “good” is not good enough.
Incremental improvement is no longer the answer.
Incremental improvement will only make you “good-er” than the competition.
But if you want to make the competition irrelevant, a paradigm shift is needed.
TRADITIONAL ONLINE MARKETINGIDEAL CLIENT ATTRACTION
TRAFFICAny click is a good clickCherry-pick ideal clicks
BENEFITSPrice-of-entry benefitsPoint-of-difference benefits
TARGETINGDemographics and segmentsPsychographics and micro-segments
LEADSLead volumeIdeal lead volume
FOCUSEfficiency: doing things rightEffectiveness: doing the right things
TIME HORIZONQuick runs on the boardSustainable market dominance
MARKET POSITIONCommodity to PremiumPremium to Unique
CUSTOMER METRICCost of AcquisitionLife Time Value
Bonus: Get our UVP Formulation Worksheets and Extension Material and learn how to hone your UVP so you can cherry-pick the most profitable customers in your market.
If you recognise the desperate need to attract more, higher quality leads and clients via the web, the next question becomes HOW to do it.
Here’s the thinking framework we have developed to accomplish this:

Introducing The Conversion Kaleidoscope

The Conversion Kaleidoscope is a framework for attracting, converting and monetising the most profitable clients in any market.
The Conversion Kaleidoscope
Here’s an overview of the 5 “Lenses” that make up the Conversion Kaleidoscope and how they fit together. We drill down into each Lens in much more depth during 1-day StrategySessions and client engagements, but at this stage we’ll look at a 10,000-foot view:

Lens #1 is Prospect:

More specifically, your Ideal Prospect.  Your Ideal Prospect is a very specific type of potential customer who can benefit massively from your product or service.  You will usually have more than one Ideal Prospect type.  In this case, you should build several Conversion Kaleidoscopes, one for each type.

Example: Identifying Ideal Prospects

The mistake many companies make when targeting prospects is going too broad. Broad solutions are blunt solutions. Laser-targeted offerings cut through the clutter and position you as the ONLY viable solution.
We’ll consider the example of a (fictional) sales training company called Always Be Closing Inc.
They started life by targeting “small and medium businesses” – the same market all their competitors were after.
After analysing their existing customer base and performing a SWOT analysis (Strengths / Weaknesses / Opportunities / Threats), they identified franchised retailers as an Ideal Prospect Type they were capable of serving better than their competitors. 
So they began to research the specific problems with respect to revenue generation and sales faced by franchised retailers…

Lens #2 is Problem:

Only 2 things attract the interest of Ideal Prospects: PROBLEMS they have that they don’t want, or RESULTS they want that they don’t have.
Most marketers talk about products and services.  Look at your website homepage now.  Is the focus on problems and results, or is it on products and services?  Only problems and results drive attention and interest.

Worked Example: Defining The Core Problems You Solve

Ideal Prospects typically have very specific Core Problems that go deeper than generic “surface-level” issues.
Always Be Closing Inc. did some research into the problems faced by franchise retailing organisations in particular.  Here’s one of the problems they uncovered:
  • Problem: our franchisees have falling sales-per-employee
  • Desired result: we want to improve sales-per-employee by at least 20%
And because they have a specific prospect in mind, they’re able to home in on the exact problems and language that will pique the interest of their target.) 
Always Be Closing Inc. can now use a headline like:
“Is Falling-Revenue-Per-Employee keeping you up at night?”
…while all the other sales trainers are lost in the noise, with generic appeals such as:
“Are your sales falling? Our sales training can help!”
Being able to define your Ideal Prospect’s core problem(s) better than your competition is the first step to market domination.   And a clear target market makes that easier to do.

Lens #3 is Promise:  

More accurately, the Unique Promise you offer your Ideal Prospect that solves their Core Problem.
Your Unique Promise is a set of benefits.  And the key here is to move away from generic “price-of-entry benefits” and toward “point-of-difference benefits”.
“Price of entry” benefits are the benefits you need to PLAY the game – to even be considered a viable option.
“Point-of-difference benefits” are the benefits you need to WIN the game.

Worked Example: Defining Your Unique Benefits

Once Always Be Closing Inc. understands the Core Problems of franchise retailers, they know which “point-of-difference” benefits will win them attention, appointments and contracts.
Here are the key benefits they decide to focus on:
  • Specialisation: we specialise in helping floor salespeople improve closing percentages and average transaction size.
  • Visibility: we’re the only sales training company to offer a multi-tiered sales dashboard with user permission levels at the store, region and head office levels. This gives you complete visibility of all training activities and outcomes in real time.
  • Accountability: we mutually agree on per-store KPIs and we only get paid for stores that show improvement
  • Flexible Delivery: we make it easy for every team member to receive training, with a choice of on-site, off-site or online delivery
Only a deep understanding of Core Problems allows you to create Unique Promises that hit your Ideal Prospects’ “buying buttons”.

Lens #4 is Proof: 

Claims without proof = hype.
Ideal Prospects are typically more educated and discerning than the average prospect.  They’ve “seen and heard it all”.
You need Proof in order to cement your claims.  Proof elements that support your point-of-difference benefits contribute most powerfully to lead and sale conversion .  And “Proof” goes much further than just testimonials.  We developed a monster “Cheat Sheet” called 42 Types of Proof for you to download free.

Worked Example: Assembling Comprehensive Proof

Here are some of the main Proof elements that Always Be Closing Inc. decide to use in order to could drive home their unique value proposition to their target market:
  • Demonstration: showing their dashboard interface and how easy it is to keep track of an entire franchise organisation
  • Performance graphs: showing average per-store gains as a result of previous trainings
  • Testimonials: from franchise owners, franchisees and employees that support the buying hot buttons.
  • Guarantee: “we only get paid for stores that achieve a sustained sales improvement over at least 90 days”
Remember: proof elements that support your “buying hot buttons” are much more instrumental to making the sale than generic proof elements.

Lens #5 is Proposition:

Your Proposition is your offer, or the means by which you invite prospects to engage with you on a commercial basis.  Offers must be tested.  But a good starting point is to choose an offer that is congruent with your Ideal Prospect and your Conversion Kaleidoscope as a whole.

Worked Example: Formulating an Irresistible Proposition

Always Be Closing Inc. creates a series of offers to appeal to their target market. They test and rotate offers in order to engage with their target market in different ways:
  • Offer #1: Free Sales Benchmarking Report: see how your per-store and per-employee sales stack up against the industry as a whole
  • Offer #2: Free White Paper: 5 Dangerous Trends Facing Australian Retailers (and How To Avoid Succumbing To Them)
  • Offer #3: Pilot Engagement: Increase Per-Employee Sales In 45 Days or Pay Nothing
Just like your Conversion Kaleidoscope as a whole, unique propositions that are different from your competitors gain the most attention, interest and action.

How To Use The Conversion Kaleidoscope To Grow Your Leads and Sales Online

We developed the Conversion Kaleidoscope to solve a problem for our clients, who want to generate a consistent and steady flow of inbound sales leads and ideal clients on the web.
As competition and costs heat up on the web, you need a Unique Value Proposition that cuts through the clutter. Everyone knows that.
But what most people don’t know, is how to develop a Unique Value Proposition.
That’s where the Conversion Kaleidoscope comes in.
Use the process above to create a compelling Unique Value Proposition that will reduce your traffic costsincrease your conversion and boost your margins.Bonus: Like this UVP infographic? Then get our Advanced Unique Value Proposition Formulation Guide (With Examples) and learn how to hone your UVP so you can cherry-pick the most profitable customers in your market.

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An Idea

The Beginning: An Idea
Everything in life started with an idea. Idea to create or change, invest in something, start a business, kiss someone, buy someone a gift, make them mad etc. An Idea was the beginning of almost everyone and everything that we see around us. Don’t get me wrong, there is a huge difference between ambition, an idea and a dream, but even dreams and ambitions start with an idea. An idea can invoke a feeling or a dream and often has a much more profound and deeper meaning than any of our ambitions and beliefs.
You can achieve anything in life if you are willing to have an idea. There are different ones, but you can never find out which one you’ll have until you are willing to have one. The quality of our lives depends on decisions we make, but in order for us to make a decision, we need to have an idea that will represent all our dreams, ambitions and beliefs, all those things that will give us the courage and confidence to knock on any door we chose to open during our lifetime. I am very young and it hurts me to see that the world is suffering because half of its population is not willing to have an idea to change, create, help, believe, educate, develop etc. They are either afraid to have one or they simply do not believe in the quality of their choices because they are blinded by other people’s ideas in their environment. You need to be willing to sacrifice who you are for who you want to become in order for an idea to be successful.
It is very important to focus on having responsible ideas as they are often the key to success. I used to be very confident, thinking that there is nothing that can go wrong in life as long as I work hard and believe in my dreams, but once I had a few bad ideas and made a few wrong choices, I understood the importance of having responsible ideas. Responsible ideas will not make you suffer, they will only improve the quality of your life and give other people around you the opportunity to develop as humans and professionals. Let me put it this way: wrong and selfish ideas can make a child hungry, good idea can feed a child, but big and responsible ideas will end world hunger.
Many people dream about changing the world and living on a planet that is recognized by peace, respect and equality, but often they are convinced by other people’s beliefs that this is not possible or real. Forget what is real! Everything in life is possible as long as you have an idea, work hard and stay persistent, big and responsible ideas can change the world and they always have. Internet, an vehicle, cure for an disease, ice cream, telephone, lighting bulb, charity fund, clothes, building, an nation etc. They were all once an idea. Great example is one of the greatest comedians of all time that recently left us, Mr. Robin Williams. He said: “I started doing comedy because that was the only stage that I could find. It was the pure idea of being on stage”.
No matter what you hear, see or believe, the truth is that ideas change our life almost every day, so which one will you have today?

6 rules only successful people follow 1. Stop dreaming and start thinking. People often get trapped in their own dreams, thinking only about results and benefits of their opportunities. Successful people don’t dream, they visualize and execute. They don’t think about ultimate results or final destinations, they think about small steps that will take them there. Stop focusing on your finish line and focus on your race! 2. You only live once. This is something that every person on this planet knows, but only 1% truly understands it. You have two choices in life. You can either live your dreams or help other people live theirs. Great people are not interested to be equal with others, they are determined to be intellectually and physically superior. Learn, read, train, practice and research, it’s all you need to become great. 3. Time is money, don’t waste it. Yes, it’s true, time is money! A

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SAP

SAP SE
Software company
SAP SE is a German multinational software corporation that makes enterprise software to manage business operations and customer relations. SAP is headquartered in Walldorf, Baden-Württemberg, with regional offices in 130 countries.
CEO: Bill McDermott
Stock price: SAP (ETR) € 56.91 -0.41 (-0.72%)
28 Sep, 5:29 PM GMT+2 – Disclaimer
Headquarters: Walldorf, Germany
Founded: April 1, 1972, Weinheim, Germany
Subsidiaries: SuccessFactors, Ariba, Concur Technologies, more
Founders: Hasso Plattner, Klaus Tschira
Why SAP CRM?
Because it puts customers at the heart of your business. The on-premise software provides employees with rich customer insights and seamless CRM processes – so they can deliver consistent and personalised customer experiences across all touchpoints. With SAP CRM, you can:
Sell more through digital channels using the industry’s top-ranked commerce platform
Engage customers anytime, anywhere, and on any device from a single end-to-end platform
Stay a step ahead of demand by using SAP HANA to analyse data in real time
Get your sales team up to speed – without slowing down – using a simple UI that meets their needs
Deliver exceptional customer service by giving field workers remote, real-time access to data
Leverage best-in-class solutions based on global expertise in 25 industries
Understand, engage, and delight customers across every channel – with on-premise customer relationship management (CRM) software from SAP. This secure and feature-rich deployment option supports all your sales, service, and marketing activities. It can help you build customer loyalty, win more deals, and provide customers with the assistance they need, when they need it..
With thousands of implementations across 26 industries ranging from Aerospace & Defense to Wholesale Distribution, SAP’s CRM solution is intuitive and robust enough to meet the needs of the mid-market business while sophisticated enough to manage the sales pipeline, customers and marketing programs of the multi-billion dollar enterprise.
SAP CRM is a comprehensive, industry-specific client management solution with built-in sales automation, marketing automation, customer support, help desk and channel management capabilities. The system can be installed on-premise or accessed via the web. The sales module helps companies acquire and retain new business by effectively managing the sales pipeline. The marketing module is designed to develop, execute and manage effective marketing campaigns, and to score and nurture leads. The service module aids companies in improving client satisfaction and retention rates by providing superior levels of customer support. Other modules include channel management, interaction center, web channel, and business communications management.
When you partner with SAP, you can rest assured that your business is in the hands of an established, trusted software company. For the past 35 years, SAP has met the software needs of countless organizations and the company continues to remain a leader in business management software.
SAP CRM Functional consultants are in great demand throughout the globe. therefore, all companies in the world would like to implement this software in the corporates to handle the customers in an effective and efficient manner all over the world. SAP is a very powerful ERP used for handling all types of needs required by any big or small business ….
This software comes in billions of dollars…. it all depends on the duration of the project as per the requirement of the client….
If you want to manage your precious customers then this is the best option available for you.
Basically SAP CRM Functional software is implemented on these parameters ..
Marketing
Sales
Service
Web UI
Base customization
We will provide you offsite support through remote access and connectivity through the server with SAP CRM software.
SAP is actually an enterprise resource planning software introduced by a German organization called SAP SE. The software fundamentally incorporates all the significant business functions of an organization. Most updated version being SAP ERP 6.0 is available for use since 2006 and it’s most advanced Enhancement Package i.e. EHP7 was released in 2013. A various business processes which has been included in SAP ERP encompasses Financials (Financial Accounting, Management Accounting, and Financial Supply Chain Management), Human Capital Management (Payroll, e-Recruiting) and Operations (Sales & Distribution, Materials Management, Production Planning, Logistics Execution, and Quality Management). It is one of the edge taking and leading provider software for business implementation specifically in industry specific Enterprise Resource Planning (ERP) solutions. It is seen to be applied in approximately every 9 out of 10 fortune 500 organizations, which is a huge success for software, as a result SAP consultants and professionals enjoy premium remuneration as compared to their IT counterparts working on different technologies like Java, .net and so on.
Distinct types of SAP consultants are:
1) Business/Sales Consultant – They basically acquire client projects on their end and are not exposed to core knowledge of SAP.
2) SAP Functional Consultant – These consultants carries out the responsibility for customizing SAP as per customer demand. They collaborate with developers to code custom ABAP programs in accordance with the client requirements.
3) Developer Consultant – They actually code the ABAP/Java programs.
4) SAP Basis Consultant – They assist in installation, performance tuning and maintenance of SAP servers and databases.
Skills to be acquired
This totally depends upon the kind of skills a professional has at present. Most professionals already working as SAP consultants recommend focusing on certain SAP modules and becoming an expert in a specific one. They quote it as “The more experience is acquired in a specific arena, the more valuable a professional becomes”. There is a wide range of 25 SAP modules to learn from, but learning (and specializing) in one or two of the most popular modules will make you more marketable. Some of the most popular ones: SAP Basis, SAP SD, SAP PP and SAP FI. Then there are some add-on modules like SAP CRM and SAP BI (Business Intelligence) which are also popular. One should conduct thorough research about each of the modules and determine which best suit your experience and educational background.
Initial expectations while starting off with SAP
SAP consultants, specifically fresh graduates who are just starting, will have a busy schedule so be prepared for long hours as seen and told by SAP consultants already placed at reputed positions in organizations. “It has been found in larger companies, that SAP professionals will often work long hours. Employees who have worked on projects confirms that the ‘new grads’ have had 80-plus hours a week at busy periods (weeks at a time) and will often have to take various intensive training courses if you get something new to work on. Yes, the hours can be long at the start and the training is vital, but there is a light at the end of the tunnel. “Once you are able to master that specific process in SAP, you can take that process and you’re able to use it at almost any business.
What additional can be learned apart from a SAP module?
Apart from getting profound in SAP modules, soft skills are becoming more sought after in many IT positions, and SAP consultants are no different. “Communication skills first, second, and always,” says company experts. The ability to listen, analyze and communicate effectively are skills you’ll need to present your value as a consultant. Another important skill in SAP is business writing; creating clear, concise reports plays an important part of the position.
Recommended Courses on SAP:-
SAP CRM
If you want to customize and implement SAP in your organisation through Projects or would like to take tutorials on SAP then proceed further for payment and avail the services..

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